Tag: marketing

In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?

However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.

In this blog, we explore “listening” and why marketers should be aware of it.

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Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.

In this blog, we look at how to plan promos and pass on some ideas that work too!

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Spring is sprung! Just seeing the daffodils come up makes us all feel better, even if the clouds can’t decide whether to come or go. If you run a business, why not tap into the energy of springtime and shake up your social media?

Our social media managers shared five of their favourite ideas:

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How do you feel about January? Are you someone who likes to hit the ground running, or does it take you ages to motivate yourself after the Christmas break?

At Get Ahead, we’ve learned to start the year with a bang! As soon as the fireworks go off for New Year, we’re feeling excited about what the future has to offer. We look for ways to do better in the coming year, harnessing the power of a fresh start to raise our standards and take our business to a new level.

In this blog, we share some of our ideas for starting marketing with a bang.

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Why are financial goals important for my business?

It’s a good idea to set fresh goals every quarter, but it’s also important to be smart, strategic and focused in your approach. Done well, goal setting will keep your business on track and heading in the right direction. You’ll also be able to measure your success and see how far you’ve come, which may motivate you to go further in the next quarter.

We love goals at Get Ahead. As we begin the last quarter of the year, we thought we’d share our views on why goal-setting is important, and how to set achievable goals that will move your business forward.

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Get Ahead is growing, with new franchisees steadily joining the family. As the business expands, our new regional directors bring virtual expertise to more and more areas of the UK and beyond.

Something that sets Get Ahead apart from other franchise offerings is the amount of support we give to our regional directors. We believe you should work for yourself, but not by yourself – it’s important to us that we should always be there for our RDs.

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We’ve had beautiful weather here in Surrey recently, reminding us that summer offers lots of different opportunities to market our businesses. In the warm weather, we all go outside more and a spirit of optimism shines through our social media posts. B2C businesses are often busy in the summer, while B2B businesses provide great support to each other during the traditionally quiet months of July and August. With the right marketing methods, there is potential to expand these areas of our businesses.  

Brilliantly, this summer mood and seasonal opportunity can be turned into some fresh new marketing material. Read on for some ideas!

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Email marketing is a valuable tool for any business, large or small. Studies show it’s one of the top ways of driving conversions, as well as being a great means of building your brand. Let’s take a closer look at why email marketing is so effective for businesses…

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In March 2020, the world turned upside down. Britain went into lockdown for the first time, many people became home workers, and parents became homework supervisors.  We clapped for the NHS on Thursday nights and “hero” became a buzzword.  Some businesses were ready; others were not. Across the business world, we all reached out to each other with moral support and a lot of forgiveness. But nearly a year later, what signals should businesses give? Is Corona Kindness still relevant content for blogs and social media? Or is it time to embrace the new normal?

Let’s take a closer look.

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Unconventional marketing gets noticed. Most people hit “skip ad” on YouTube, but those same people might watch it to the end if it really caught their eye. That said, going completely over the top can be dangerous – it’s important to keep our marketing under control or we’ll end up promoting the mistake not the product. Fortunately, our marketing VAs know just how far to go. Here are five of their ideas that are unconventional enough to get noticed, and have solid business sense behind them as well.

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