The marketing community has had cause to wince quite a few times this year, with some glaring mistakes from big name brands who should know better. In fact, these mistakes could probably have been avoided if someone had simply looked at the marketing campaign with a fresh pair of eyes.
In this blog, we look at what can go wrong and how outsourcing can help you avoid it.
(more…)Get Ahead exists to provide back-office support for busy businesses. Since our foundation in 2010, we’ve supported a wide variety of businesses, including web and digital agencies. As an agency ourselves, we understand the importance of a consistent culture throughout the organisation, even when the work is delivered remotely.
In this blog, we look at what kind of work digital agencies might choose to outsource and how it could benefit the business as a whole.
(more…)Regular clients and followers of our blog will know that Get Ahead are business outsourcing experts, providing support to organisations of all sizes. But did you know we can also help you deliver your client work? Our web agency clients find white labelling a particular advantage, with Get Ahead’s virtual experts stepping in to deliver work like:
Email marketing is a valuable tool and one we should all make time for. Only when you take email seriously and interweave it with the rest of your marketing will you start to see the results you are looking for.
In this blog, we look at how you can fit email marketing into the rest of your marketing plan.
(more…)Email marketing doesn’t have to be a headache. With a good stock of content and the right software in place, you can deliver consistent, on-brand email marketing to boost your conversion rate.
Here are some essential tools to underpin successful email marketing.
With a strong brand behind you, you can feel confident that all your communications will be on-message. Knowing what you want to tell people helps you and your marketing team choose an effective approach and build confidence in your brand.
Tone of voice guidelines can help you keep your language consistent, help you create the right feel and communicate with the most likely prospects.
Since GDPR guidelines came into force, businesses are no longer allowed to add people to mailing lists at random. This is a good thing, as you’re much more likely to convert someone who already cares about your business than someone you contact out of the blue.
To get the most from your mailing list, check that whatever tool you use to add people is effective. Make sure people understand what they’re signing up to – this will lower your unsubscriber numbers and could improve your interactions too.
There are a number of ways of attracting new subscribers to your mailing list. A pop-up on your website or a special offer customers can unlock by signing up are both very effective. The most important thing to remember is your customer or client profile – that way, you can create a sign-up that is likely to capture the right kind of people.
If you have an old list, it’s worth checking that it’s GDPR compliant. A complaint or a high deletion rate could damage the effectiveness of your email marketing campaign.
Sending individual emails is delightfully personal but not practical for an email marketing campaign. Depending on the size of your mailing list, your everyday email platform (e.g. Outlook) might have the capacity to send mass emails. However, most businesses with regular email campaigns invest in purpose-built software like Mailchimp or HubSpot. If these big names don’t meet your requirements, there are many alternatives with a variety of pricing structures. It’s worth doing some research – our expert email marketers here at Get Ahead can help you find the right product for your needs.
It can be hard to think of fresh email content every week, month or however often your newsletter goes out. But if you harness the power of your existing content, you might find the whole process easier! We love repurposing our blogs in our monthly newsletters – sign up and you’ll probably see this one soon. Photo galleries and videos also work well. Repurposing content means value for money and also helps your messages to stay consistent. Remember to keep your customer or client at the heart of your campaign and share the content they’ll want to see.
Outsource your email marketing
Our team of email marketing experts and content creators would love to help you with your next email marketing campaign. Get in touch with your local regional director today, or explore our site to find out more.
In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?
However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.
In this blog, we explore “listening” and why marketers should be aware of it.
(more…)Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.
In this blog, we look at how to plan promos and pass on some ideas that work too!
(more…)Spring is sprung! Just seeing the daffodils come up makes us all feel better, even if the clouds can’t decide whether to come or go. If you run a business, why not tap into the energy of springtime and shake up your social media?
Our social media managers shared five of their favourite ideas:
(more…)How do you feel about January? Are you someone who likes to hit the ground running, or does it take you ages to motivate yourself after the Christmas break?
At Get Ahead, we’ve learned to start the year with a bang! As soon as the fireworks go off for New Year, we’re feeling excited about what the future has to offer. We look for ways to do better in the coming year, harnessing the power of a fresh start to raise our standards and take our business to a new level.
In this blog, we share some of our ideas for starting marketing with a bang.
(more…)It’s a good idea to set fresh goals every quarter, but it’s also important to be smart, strategic and focused in your approach. Done well, goal setting will keep your business on track and heading in the right direction. You’ll also be able to measure your success and see how far you’ve come, which may motivate you to go further in the next quarter.
We love goals at Get Ahead. As we begin the last quarter of the year, we thought we’d share our views on why goal-setting is important, and how to set achievable goals that will move your business forward.
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