Hashtags didn’t exist more than a decade ago. Now, they’re everywhere.
Social tech expert, Chris Messina, is said to have created the very first hashtag on Twitter. He posted #barcamp in August 2007 in this Tweet:
‘How do you feel about using # (pound) for groups. As in #barcamp [msg]??’
Interestingly, Chris’ hashtag recommendation was turned down by Twitter amid claims they would never catch on…
Fast forward to today and hashtags are pretty much everywhere on social media, and not just on Twitter where they originated either.
But for all their popularity, there are still some common mistakes that often catch people out, which can impact the effectiveness of their hashtags. Here are three of them:
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