Social media strategy is essential if you want to take your business channels to the next level. If you have a small business you’re planning to scale up, social media is a great tool to help you reach new customers. And it’s well worth investing in social media strategy to increase your chances of getting the results your business deserves.

In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.

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2022 has been quite a year! With war in Ukraine, price rises, loads of industrial action and three prime ministers, very few businesses will have experienced completely plain sailing. But sweet are the uses of adversity. Here at Get Ahead, we’ve learned a lot about ourselves and our business. We’ve seen interesting opportunities arise and we’re already feeling positive about what 2023 has to offer.

In this blog, we look at how businesses can learn from mistakes and find exciting opportunities to take them into the new year.

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As you prepare your business for Q1, you’ve probably made some key decisions that will affect the whole organisation. For your business to carry these out and achieve the goals you’ve set, it is essential that you take your employees with you. When employees are fully engaged with the goal setting process and understand the direction the business is going, they are more likely to deliver the work you need.

In this blog, we look at ways you might engage staff and communicate your new goals to ensure your employees support your business direction.

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As we look ahead to the New Year, we can start to plan our next steps for business growth. Part of this process is breaking down an overall priority into strategic goals and identifying what your business needs to achieve them. This might be anything from moving to a new premises to using an outsourced lead generation service, but the important thing is to identify it and act on it.

In this blog, we take a closer look at strategic goals, how to write them and how Get Ahead can help you achieve them.

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IT breaches are nearly always serious. No business can afford to compromise data security or risk losing trade because of a computer virus.

In this blog, we look at some of the ways businesses of all sizes can protect their computer systems from hacking, data breaches and other problems. Some of these responsibilities are for management; others are good habits that everyone should get into.

IT responsibilities for management

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You know you’re about to make your next career move and you know you want to be your own boss. Perhaps it’s time for more freedom, or perhaps you’d like more flexibility and balance in your life. If this sounds like you, you might be trying to work out whether you’d rather set up on your own, or you’d rather buy a franchise of an established business. 

Let’s take a closer look.

Should I run my own business?

Running your own business is exciting, challenging and rewarding. Successful entrepreneurs have a great business idea and the drive to make it succeed.

When you run your own business, there are many benefits:

  1. You are answerable to no one (except your clients!).
  2. It’s as much freedom as you can have and still be at work.
  3. You can choose how to spend any profits.
  4. You can shape your business as you see fit, and take it in whichever direction you feel it will succeed.
  5. You can create your own business ethos – if you want to see something done differently, you have the freedom to implement it.

But there are downsides as well:

  1. Starting a business from scratch is hard work with a lot of demands on your time.
  2. You need at least basic knowledge of finance, admin, client care, data management, marketing and more.
  3. You might not see any profits for a few years.
  4. The buck stops with you and there is a lot of responsibility.
  5. It can get lonely – you might miss having a colleague who can provide some objectivity.

Should I buy a franchise?

If you’re not sure whether or not starting your own business is the right step for you, you might consider buying a franchise instead. A franchise can provide a lot of the freedom of running your own business, but without the pressure of working alone to deliver your own ideas.

There are many benefits to buying a franchise:

  1. Enjoy the freedom to work for yourself
  2. Take advantage of existing brand and reputation
  3. Join a family of supportive franchisees
  4. Continue on your career path, managing your team and making many of your own business decisions.
  5. Benefit from centralised resources like marketing material, training courses and software.

However, buying a franchise isn’t for everyone.

  1. The business model and ethos are driven by the franchise owner. Fortunately, ours is tried and tested!
  2. The role of a franchisee is to lead, not to do – if you like rolling your sleeves up, you might prefer your own business where you can deliver your core work yourself.
  3. You’ll make regular payments to the franchise owner, in addition to the upfront purchase – this covers the cost of centralised resources.
  4. Some franchises (not Get Ahead!) set compulsory targets for franchisees.
  5. Some other franchises (again, not Get Ahead!) impose limits on how and where you work, preventing you from scaling your franchise.  

When we decided to franchise Get Ahead, we identified some of the problems of franchising and set out to address them. That’s why our franchisees aren’t under pressure from performance targets, do receive regular training and, above all, benefit from our scalable business model so they can push themselves and their franchise as far as they like.

Buy a Get Ahead franchise

Whatever you decide your next step should be, it’s got to be right for you. And if do decide to buy a franchise, we hope you’ll choose Get Ahead! Our site is full of resources to help you make your decision. You could also follow our social channels and find out more about our ethos. You can even book in a call with franchisor Rebecca Newenham – why not have a chat and get your questions answered before you take the plunge?

Online safety is an issue for everyone. Sometimes, very sadly, it makes the headlines, with vulnerable teenagers unable to escape social media’s darker side, or celebrities falling prey to trolls or cancel culture.

If you’re reading this, you’re probably not a vulnerable teenager or a celebrity. But social media safety is important for business owners too. In addition to protecting your identity and mental health, business owners are in a strong position to set a good example with relevant content, moderate views and helpful advice.

Let’s take a closer look at online safety for business owners.

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Whatever the size of your business, you should have a business continuity plan or BCP. This will ensure your business can continue in its work, even if problems arise or disaster strikes.

In this blog, we look at why business continuity matters and what should go on your business continuity planning checklist.

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Small businesses don’t always have the same financial security that a bigger business has. This can make expansion difficult, and leave business owners struggling. Without the means to pay more staff, or the security that they can keep on paying wages, some business owners are thinly spread and unable to take their business to the next level.

Fortunately, outsourced business support is an affordable, flexible solution that enables business owners to access cost-effective support they can turn on and off as required.

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Every business carries an element of risk. If your small business is seeing opportunities to scale up and break into new markets, you might feel cautious about committing to a new product or department. Above all, you’ll need a cost-effective method to minimise the gamble you take. However, we believe outsourcing could the solution you’re looking for!

In this blog, we explore how flexible outsourcing can help you seize opportunities to take your business in new directions.

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