Category: Marketing

A lot has changed in a week, and this continues to be a very strange time for the world. The UK government has now ordered all pubs, restaurants, cafes, libraries and gyms to close, as well as shops selling non-essential items.* Many businesses are feeling the impact of these new protective measures, especially small businesses and independents, and many business owners now find themselves in the position of trying to keep things running while also heeding expert advice.

If you are one of the many people trying to come to terms with this new reality, we’re here to help, with some advice about how to market your business, mindfully and sensitively, during this difficult time.

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Some brands achieve something magical: they inspire an impressive amount of loyalty in their customers, which in turn can lead to invaluable word-of-mouth marketing for the brand. As a business owner, you might be wondering how you can bottle this magic for your own business, so this Valentine’s Day we’re bringing you 4 top tips to help you encourage your customers to fall in love with your business!

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Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight, we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at email marketing.

What is email marketing?

Email marketing is the use of emails to promote products and services to, or to build a relationship with, current or potential customers. Email marketing has lots of advantages over traditional direct-mail marketing: it’s cheaper, you can reach a wider audience, and you can more easily track data to help you refine you marketing efforts. Email marketing is one of the most powerful online marketing techniques out there – according to some research, every £1 spent on email marketing can provide an average return of £38.

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