Working from home during the school holidays can seem like a real challenge. But the key to finding the balance might lie in your attitude.

For this blog, we’ve caught up with Gloria, one of our VAs who offers life coaching and business planning in addition to back-office support. Read on for her great advice on rethinking work/life balance and overcoming negative mindsets.

Why is working from home in the school holidays such a challenge for parents?

Gloria: It’s a challenge because we care. We love our children and know we should be there for them. But we also know that we’re supposed to be working and earning, both to set a good example to our kids and because there are bills to pay! We often feel pulled in two different directions, and we might feel like we’re letting down both our children and our work.

How can we rethink our working lives to achieve a better balance?

Gloria: The good news is that there are lots of strategies to try. Here are some of my favourites:

  1. Ask yourself what you really want

Start by asking yourself what you really want and what a good summer would look like for you. For example, you might decide that, as well as weekends, you want to have a “family day” every week. Or perhaps you’d rather squeeze all your paid work into two intense days and have the rest of the time free to use however you want. Whatever you decide, say it out loud or write it down. Make it specific. “I’d like more free time,” won’t result in you doing anything; reorganising your diary for a four-day week will.

  • Get your objections in proportion

Once you’ve decided what you want, the little voice in your head will probably start raising objections. It might tell you that your boss will think you’re slack. Or it might tell you that you won’t make enough money if you don’t work every day.

A good way to deal with these objections is to ask yourself whether they’re true. Are you just assuming your boss will hate your plan? Have you actually done the sums that show you won’t make enough?

Try to rationalise your doubts. If you do and you find they have foundation, thank the voice in your head for protecting you! But it’s more likely that you will realise that working a five-day, forty-hour week is just a habit and there’s no reason why you should stick to it. And if that’s the case, let it go.

  • Techniques to let a negative mindset go

Something I have learned as a life coach is that we are capable of any mindset. We can rewire our brains to think in a new way. Yes, we might have learned some negative mindsets during our lives so far, but it is possible to reframe those mindsets and make them positive.

So when it’s time to let go of the idea that we have to do a five-day week, even when it doesn’t work for us, we can use certain techniques to dispel anxiety and put ourselves in the positive frame of mind we need.

By the way, if you spend the summer holiday feeling stressed just because of work and family pressure, these techniques are for you too. Remember, some will suit you and others won’t – just choose the ones that work for you and your family.

Affirmations are repeated words that help you create a sense of internal, emotional safety. Try repeating, “I can do this,” or “My family love me,” or whatever the phrase is that resonates with you.

Try starting the day with meditation. Sit or lie somewhere quiet and place your hands on your tummy so you can feel your body moving as you breathe. Focusing on the breath for a few minutes in the morning can help you feel more focused and positive throughout the day.

Intervene to stop anxiety. Most anxiety is forward looking, suggesting possibilities that haven’t happened yet. So if you start to feel anxious, try to bring yourself back to the present. A good way to do this is to use your senses – find one thing each for sight, hearing, touch, smell and taste. This exercise will ground you and might help you regain your sense of proportion.

Go outside! Walk barefoot on the grass and reconnect yourself with something bigger than you. It’s a beautiful world, and so much bigger than your child spilling a drink or a tricky spreadsheet formula.

And lastly, one for the whole family! Work together to write down what is going wrong…and then rebalance it by writing down what is going right. You’ll quickly see that the positive column is a lot longer than the negative one. This can go a long way to making us feel better. When we work, we set a positive example to our children. But we also set a positive example when we show our vulnerability. Writing a gratitude list is a great way to teach emotional literacy to our children (which might mean fewer interruptions too!).

Support for working from home during the summer holidays

If you need business support, Get Ahead are here to help. Gloria offers coaching and business planning alongside more traditional VA duties. She has helped many business owners to find direction as well providing them with valuable back-office support. Explore our site to find out more, or contact your local regional director here.

Outsource website design and benefit from loads of skills, support and expert insights that will make your website work harder.

To get the website performance your business deserves, it’s important to check it accurately reflects your brand. In this blog, we look at how you can make your website work harder by ensuring every page and product is on-brand.

What is a brand?

A brand is the character of your business. What does it look like? What does its voice sound like? Who are its community and how do you talk to them? Is it fierce, strong, gentle, quirky, challenging, supportive, straightforward, creative…or something else?

When you know what your brand is, it’s very important to make it resonate in every area of your marketing. When your branding is consistent, it helps your customers relate to your business, products and services. Consistent branding also means that they feel as much at home and part of your community when they’re on your website as when they’re looking at your Instagram or attending one of your events. These factors are likely to strengthen customer loyalty and increase conversions.

How do I make my brand work on my website?

Appearance

A good designer or branding expert will always share their work with you in a format that you can use yourself or pass onto other marketing experts.  If your designer has given you a specific colour palette and an inspiring logo, make sure you’re using them on your website. Remember to use exact colours – there are lots of shades, but only one or two accurately reflect your brand.

Check each page of your website, especially if they were made at different times or had input from different people.

Photos, pictures and images

Make sure that all the photos are similar – if your look is black and white, don’t let a colour photo creep in. Think about your target market too and check they’re reflected in the photos. Are they families? If so, check your pictures for gardens, children and pets. Corporate clients? Include images of suits and laptops. Of course, those are generalisations but it’s a good idea to think about who you’re trying to connect with.

Tone of voice

Tone of voice matters too: this is how you talk to your potential customers. Think about how you want to describe your business, and what words will resonate with your target market and get them on your side.

For example, if you offer a very traditional product, consider describing it as “classic” rather than “old-fashioned.” If your business is very cool and up-to-the-minute, use the latest trends in language and metaphor. 

If buying your products would be a practical decision for your customers rather than an emotional one, you don’t necessarily need to describe what you sell as “amazing,” “fantastic” or any other hyperbole. Stick to telling people what it does.

There are lots of adjustments you can make to the language on your website to make sure it is consistent with the rest of your brand. And if writing isn’t your forte, consider outsourcing to a copywriter.

Consistent branding across other media

Now your website is on-brand, it’s time to check it against your other media. That logo that appears on your website – is it also on your business cards? Your social media? Your flyers?

Are the images you share on Facebook and Instagram aligned with the ones you share on your website? Is the language you use online the same as the language on your signage and printed collateral?

Check that a potential customer or client has the same experience of your business, wherever they encounter it.

Make your website work harder

When we align our websites with the rest of our brand, we inspire confidence in our potential customers and drive more conversions. Sometimes, strengthening the branding on a website is just a matter of a few tweaks. If that’s the case, it’s well worth investing a small amount of time and money to have them put right – you should see a fantastic return on your investment.

Outsource website design

If your online presence would benefit from outsourced web design, Get Ahead would love to help! Our team of web designers, developers, graphic designers, copywriters and SEO experts are all standing by to create the fantastic website your business deserves. Contact your local regional director to find out more.

PS – you can find our on-brand news and creative output on Instagram!

Outsource website development to increase traffic and drive conversions.

Every twenty-first century business needs a website. But is your website really working for you? Or could it be doing more? In this blog, we talk to our web developer Jennie about ways to make your website work to grow your business.

Why is a basic website not enough?

Jennie: A basic website is often false economy. If you’re going to invest time and money in having a website – whether you make it yourself or outsource website development – you might as well invest a little more and make it work for your business. Your website could be helping your business to build its reputation, or actively driving growth by providing downloads or an online version of your core business.

My website doesn’t interact with a booking platform. Do I need to start a new website from scratch?

Jennie: No, you don’t need to start again. A great thing about a website is that it’s an evolving, organic business asset. It’s really easy to make changes like adding a booking platform, ecommerce software or any other features.

These features will help your business to deliver its products and services online – it’s well worth using them to enhance your website and grow your business.

What else can I do with my website to improve user experience and increase conversions?

Jennie: Sharing website content on your social media is a great way to show Google and potential customers that you’re a credible business. Posting blogs and web pages to your social channels is excellent for increasing your visibility and creating ways for your customers to interact with you.

Many businesses create downloadable and gated content. Quality content enables you to share your expertise, while also strengthening your relationship with a potential customer. For example, if you write an ebook with your top tips for succeeding in your sector, you can make it available to download in return for the web visitor joining your mailing list. Once on your mailing list, you can communicate with them regularly, building your relationship and gradually encouraging them to buy your product or service.


Navigation is also a crucial aspect of user experience that can significantly impact how users interact with your website – make sure it works on mobiles and tablets as well as computers.  A simple, intuitive navigation menu with clear, descriptive labels shows users exactly what to expect when they click. Try to think like a visitor to your website and organise your content in a logical way that makes it easy for someone to get the product or service you offer.

A good website should also be optimised for search engines so Google can easily find it. Check out our SEO infographic here.

How much content should I share on my website?

Jennie: This is a common question. It can be hard to decide whether you should demonstrate how much you know by sharing your expertise, or keep it to yourself so your clients can’t manage without you.

However, in reality, there will always be people who choose to do something themselves to save money. And there will always be people who know that paying an expert like you to do or provide something will have the best results. This is why you never need to worry about how much inside knowledge you share.

Bear in mind that your potential clients and customers don’t necessarily need to know all the detail of what you do. For example, I don’t write excited social media posts about new WordPress plugins. I care because they help me make better websites, but I know my followers don’t! My followers would much rather see a link to a website I’ve worked on that looks good and works well.

“How long should my content be?” is another frequently asked question. Long content (1000+ words) is good for SEO, but your ultimate goal should be converting a person, not an algorithm. Don’t write so much that they get bored! Instead, try for “just enough” which is about 500 words. Remember too that you can provide basic info on your main web pages and use your blog to go into more depth.

Outsource website development to Get Ahead

If you think your website could be working harder, Get Ahead can help! Web developers like Jennie love helping business owners get better results from their websites. They’re full of practical ideas that really make a difference. Contact your local regional director to find out more.

 

When you work alone, it can be difficult to give your clients your full attention while also driving business development. However, with the right attitude and priorities, it is completely possible! Read on for our top business growth ideas for solopreneurs.

What are the barriers to business development for people who work alone?

When we work alone, it’s really difficult to scale up our businesses. We have limited capacity, and once all our working time slots are full, there are no more hours available for us to earn from. This means that marketing, cold calling and other business development approaches probably won’t deliver what we need, because our businesses aren’t scalable.

On the other hand, we want to grow our businesses. No business owner is prepared to stay put forever. Instead, we need to take courage and think differently!

Top business growth ideas for solopreneurs

  1. Be so good they can’t ignore you!

If we’re going to grow, we have to be unquestionably, unapologetically good at what we do. This puts us in a strong position to charge a higher rate. It can also help us establish ourselves as thought leaders, helping us to build a reputation that can help us launch other revenue streams that do not place demands on our time.

  • Remember that your expertise is valuable

Whatever we do, we probably find it enjoyable and easy – that’s why we do it! But remember too that the reason there is a market for our services is because not everyone can do what we do. Our knowledge and expertise have value.

Once we’ve established this mindset, it’s easier to see other ways we can share our expertise and grow our businesses too. Could we accept a speaking engagement? Better yet, could we accept two speaking engagements? That way, we can say almost the same thing to two different audiences and earn twice the revenue for one-and-a-half times the input.  

  • Create other revenue streams

We’ve established that regular work is limited by the number of hours we have available. But that doesn’t mean we can’t generate income in a way that doesn’t eat into our time. For example, collating expertise into a book enables us to earn from book sales while we are doing our regular client work. Depending on our business, we could sell branded products, or develop paid-for content too.

  • Offer packages

Creating a package of top services is a great way to move away from the hourly-rate model that is holding back our business growth. For example, if you offer web design, consider offering web design and hosting as a package and gain a regular monthly income from it. Packages usually mean better service for your client because they have peace of mind knowing that everything is covered. And it’s good news for your business growth too – more money goes into the business on a regular basis while still leaving you time to do what you love.

  • Work with other people

Even with these ideas, there will still come a time when we cannot keep doing everything ourselves. When this happens, it’s time to accept help. Some business owners choose to employ staff. Others choose to outsource the tasks they find most challenging (see previous remarks about no one being good at everything!) – this frees them up to focus on their core business.

Outsource business development services

If your business would benefit from extra support, we hope you’ll consider Get Ahead. Many of our clients are in the scale-up phase of business growth, using outsourced support as an affordable solution as they grow. Explore our site or follow us on LinkedIn to find out more.

Basingstoke-based businesswomen Kristy Roff and Suzanne Evett, owners of Get Ahead South, are delighted to be celebrating five successful years in business.

Friends for over sixteen years, Kristy and Suzanne founded their Get Ahead franchise in May 2019 to work flexibly around their families and gain a better work-life balance. After a successful start, they had to navigate the challenges of COVID-19 and homeschooling. But with restrictions eased, they seized the opportunity to accelerate their business growth, expanding into Surrey to create a new Get Ahead South superhub in 2022 and winning the Great British Franchisee Awards in 2023.

Commenting on the milestone, Kristy said: “Becoming partners with Get Ahead was a great decision for us, and we would wholeheartedly recommend it. The freedom it has given us to balance work and family life has been life-changing.

Suzanne and I are living proof that going into business with a friend can be rewarding and highly successful. We are both mums juggling work and family life. But we boldly decided to put life in our own hands by starting our own business. It was a scary step, but we wouldn’t change a thing. There have been tough times for both the business and us personally, but it has all been part of the journey.”

Rebecca Newenham, founder of Get Ahead, said: “I am so proud of all that Kristy and Suzanne have achieved in the last five years. It was an honour to accompany them to the HSBC British Franchise Awards 2023 and see them gain recognition for all their hard work. Kristy and Suzanne have navigated all the challenges of running a business and a family, particularly through a global pandemic and the cost-of-living crisis, with such resilience and professionalism. They are a shining example of how to do franchising well.

Over the past five years, they have grown their own territory and expanded into new territories to accelerate the development of their business. They launched a new monthly networking event in 2023, Get Connected, which proved to be so successful that it has now spread to seven cities across the South East. They have supported their local business community and played a vital role in supporting the Get Ahead franchise network, mentoring new franchisees and transforming our internal processes. They have so much to reflect on and celebrate. I look forward to continuing to support them in the coming years. I’m sure great things are ahead for this brilliant partnership.”

Get Ahead offers a comprehensive range of nationwide marketing and business support services designed to help businesses of all sizes and from all sectors get ahead. With regional directors in Berkshire, Bournemouth, East Midlands, Essex, Harrogate, Kent, Leeds, North Hampshire, Oxford, Southampton, Suffolk, Surrey, West London and York, Get Ahead is well-placed to support growing businesses.

To learn more, contact Kristy and Suzanne at (0118) 380 5130 or visit https://getaheadva.com/.

Virtual sales team –  what’s most effective for business development?

An increasing number of businesses are choosing to use a virtual sales team. From digital marketing to cold calling, there are a variety of way for business owners to drive growth and connect with new customers.

In this blog, we talk to Vicky McKenna, regional director of Get Ahead Oxfordshire, who shares her insights into our most popular business development services and which one might work for you.

Why are so many businesses choosing to use a virtual sales team?

Vicky: One of the most interesting statistics to come out of a recent Get Ahead survey is the 11% increase in clients choosing our business development services. This indicates two interesting business trends:

Firstly, more businesses are aware of the need to put their energy into business growth – they’re actively pursuing it instead of just accepting the status quo and crossing their fingers. This is good news – it raises the bar for business leadership, as well as meaning that more businesses are likely to succeed in the long term. I’ve always been horrified that 50% of businesses fail in the first three years – active business development could reduce that figure considerably.

Secondly, the increase in outsourcing business development shows that business owners are looking at what the competition is doing. We’ve already seen this race in social media, which has gone from being a nice-to-have to a business essential. In the same way, strategic business development is becoming the norm. More business owners are realising that what they have is worth shouting about, as long as they shout louder than the competition!

What are the most popular business development services?

Vicky: Our survey of clients – who have businesses of all shapes and sizes and are located all over the country – shows that 38% come to us for digital marketing to drive their business growth. This includes email marketing, SEO, pay per click and more. We don’t know exactly why this is, but we are aware there are many aspects of digital marketing that make sense to outsource. For example, I couldn’t jump straight on Mailchimp and send out a marketing email – my role is talking to clients on an individual level and matching them to virtual experts. If I need to send out a marketing email, I outsource it to one of our team who’ll put it together in less than an hour.

The second most popular is social media, which 28% of our clients ask for. While most of us know how to write a post and share it on Facebook or LinkedIn, we also know what a drain on time social media can be, and how hard it is to post consistently. For this reason, our clients find it’s more efficient to outsource social media for business development.

In third place is customer relationship management and sales campaigns. As with digital marketing, these are areas where it’s useful to have an expert take the lead, which would account for their popularity among Get Ahead clients.

What’s the best business development approach?

Vicky: We’ve seen that digital marketing is the most popular, followed by social media and CRM. However, the best business development approach is the one that works for your business and delivers the best return on your investment.

Different businesses grow in different ways. Some gain more customers, while others evolve, improve or find their niche. Each of these approaches needs strategy behind it to be effective – the strategy will also highlight what business development approach will be the best for your organisation.

If you’re ready to develop your business but you don’t know where to start, Get Ahead can help. I’m part of a team of regional directors – each of one of us helps clients identify the right solution for their unique business and we can help you too. Explore our site to find out more and get in touch whenever you’re ready!

Business travellers are a great source of ongoing bookings for hotels and bed-and-breakfasts. In this blog, we look at how to attract business travellers and why it makes good business sense.

Why should I try to attract business travellers to my hotel?

Business travellers present a fantastic opportunity to hotel owners. Unlike holidaymakers, who often only stay during high season, business travellers need accommodation all year round. If you can become the accommodation of choice when a organisation’s team are working in your local area, you can achieve sustainable levels of occupancy even during low season.

Another advantage of attracting business travellers is that managing one relationship can translate into lots of bookings. Contrast this with holiday bookings, where you have to from scratch with every guest who arrives.

How can I attract business travellers?

To attract business travellers to your hotel, it’s important to market your offering to them in the right way. The marketing you do to attract individuals and families on holiday will not necessarily appeal to your potential business guests. Instead, devote some of your marketing efforts to connecting with businesses.

  1. Adapt and refine your offering

Before you can offer your hotel as the ideal accommodation for business travellers, consider whether it has what a business traveller needs. If it doesn’t, change it! For example, consider offering a streamlined check-in and check-out, so business guests don’t lose valuable time doing paperwork. Be prepared to offer an early breakfast or late dinner to fit in around unusual arrival times. Perhaps you could turn a quiet corner into a dedicated office or meeting space for your business guests. If your internet speeds are slow, invest in an upgrade so business guests can access whatever they need to work during their stay.

  • Create packages

Creating a special package for business travellers makes it easier for procurement managers to see the value you’re offering. Choose the right price point for a room, breakfast and Wi-Fi, maybe with a transport option to connect guests to the station or airport.

  • Target businesses on social media

Once you’re business-traveller ready, it’s time to spread the word! Share dedicated social media posts, not just offering accommodation but highlighting the reasons why your hotel is a great choice for business travellers. You might also consider posting on LinkedIn, the business-to-business social media platform, to connect with the sort of people who might be looking for accommodation for their business travellers.

  • Network

A great way to meet other businesses face to face is to go to networking events. Networking events help you build up your business family, and meet the kind of business owners who might need what you offer.

You could also offer your hotel as a networking venue, giving event attendees the opportunity to see what you have to offer. 

  • Advertise

A carefully placed advert in a business publication could help you attract commercial travellers. And if any businesses have their head office or training centre near your hotel, reach out directly to let them know you’re ready to welcome their employees whenever they’re in the area!

Outsourced support helps hotels attract business travellers

Get Ahead has a strong team of marketing experts who would love to help you increase your occupancy all year round. If you need support with any of the suggestions we’ve made in this blog, we are here to help. We’ll use our marketing expertise to connect you with commercial travellers and gain all the benefits of repeat business.

Explore our site or social media channels to find out more about what Get Ahead has to offer.

Hotel digital marketing covers everything from your website to social media – any kind of marketing you do online, essentially! One of the most important areas of digital marketing for hotels and holiday rentals is review management.

In this blog, our digital marketing expert Mel explains why reviews matter and explains ideas for getting guests to leave reviews. She’ll also share tips for how to manage reviews once you’ve received them.

Why do hotel and holiday rental reviews matter?

 

Mel: Arguably, reviews matter more in the hospitality industry than anywhere else. This is because people usually go on holiday to somewhere new – that’s part of what makes it a holiday! What this means is that your guests have to rely heavily on reviews to help them make the decision about whether or not to stay at your hotel.

If the potential guest finds it’s a toss up between two hotels, they’re going to choose the one with the most positive reviews.

Remember, every interaction is an opportunity to show your personality. Reviews will give potential guests an idea of what to expect…and so will the way you reply.

How can I encourage guests to leave reviews?

Mel: Ask them! Most people love to be asked – they feel great having their opinion valued. Asking also shows that you’re confident in your services – let your confidence shine out!

A good time to ask is when guests check out. The sooner they leave the review, the more honest and specific it is likely to be. You could have a QR code on the front desk for guests scan – that way, they can leave their review while waiting for their taxi.

How do I manage reviews of my hotel or holiday rental?

Mel: Naturally, we all want a lovely collection of five star reviews! However, we also need to be realistic. Not all reviews are going to be positive – some might be mixed and others downright bad.

Working in digital marketing, I’ve noticed that every single review is an opportunity to show how good you are at what you do. Even a bad review gives you the chance to reply and show how good your customer service and problem-solving skills really are.

  1. How to deal with positive reviews

These are the easier ones to deal with! Even though they usually require less attention, it’s still a good idea to take time to reply and thank the reviewer for their praise. This shows your upbeat side, and also demonstrates that you love interacting with people – two characteristics to make a future guest feel welcome.

  • How to deal with negative reviews

Mixed or negative reviews always take more time to deal with. Summon your inner strength and try not to take them personally. Instead, try to see them as opportunities to show how well you deal with problems.

The most important things to do are reply politely and appropriately as soon as you can, and try and get the conversation away from the review site so you don’t end up having an awkward discussion in public. If you can, use the phone or email to discuss the problem instead. Try and remain professional and don’t get into an argument.

If you learn anything valuable from the negative review, let the reviewer know that you appreciate their feedback and will be making changes. Take the opportunity to show the original reviewer and any future guests that you listen, you care and you solve problems effectively. You might well be able to turn a negative situation into a positive one!

Unfortunately, it’s very difficult to have negative reviews taken down. Most review sites, including the biggest ones like Google and Facebook, will only take down a review that is unreasonable. Resist the urge to turn off the “leave a review” option if you get a bad review. Instead, continue asking people to leave reviews and let the good ones dilute the effect of a few bad ones.

Outsource your hotel digital marketing and review management

Another review management solution is to outsource it. Let a digital marketing expert like Mel deal with the reviews from her own home while you concentrate on delivering a fantastic experience to the guests who are with you right now.

A huge advantage of having a remote worker manage the reviews is that they look at them as an outsider. It’s easy to take reviews personally, and fixate on one bad one even if you’ve also had twenty good ones! But a remote marketing expert can help you regain your sense of proportion, as well replying to the straightforward reviews and prompting you to address the more complex ones.

Why not explore our social channels to find out more about what Get Ahead has to offer? And to find out more about outsourcing your hotel digital marketing, talk to your local regional director today.

PS – we’ve put together our top resources for hotel owners in one ebook – download it here!

Virtual PA services have revolutionised business support. One of our most popular services, we believe using a remote PA is a cost-effective, efficient solution. However, we also know that it can be hard to break away from the traditional idea of an employed PA. That’s why we’ve put together our top reasons why working with a virtual PA is as good – or better – than the traditional model. Read on to find out more.

Recent tech advances have changed the way we communicate with colleagues. In addition, working from home some or all of the time has become the norm, meaning we’re often in a different location from our team members. What we learn from this is that it’s completely possible to have a great working relationship with someone even when your desks aren’t side by side.

Get Ahead helps the working relationship get off to a good start too. Our regional directors (your first point of contact) will spend time getting to know you and how you work. With this information, they’ll choose someone to support you who has the right personality match and who’ll thrive in the environment you’ve created. This will help your new working relationship develop all the closeness of the traditional version.

Your virtual PA can work with you as smoothly as if you worked in the same office, thanks to platforms like Zoom, WhatsApp and Microsoft Teams. Faster internet speeds make real-time interactions easier too.

The role of the PA continues to evolve. Advances in tech clearly help this evolution (see above) but there are social factors at work too. With many businesses having a flatter hierarchy than they used to, PAs are less of an extension of the boss, and more of a responsible team member. This means that the modern PA role is easier to do remotely than its former incarnation. It’s time to let go of the old-fashioned image and see the situation as it is in the 2020s.

If you choose virtual PA services from Get Ahead, your new assistant will be based in the UK. This means you’ll be in the same time zone, making it easier to coordinate tasks, diaries and meetings. Most of our virtual experts have English as a first language, so you won’t encounter the language barrier you might if you used an offshore solution.  

The bottom line is nearly always costs. When you use virtual PA services, you only pay for work completed. This means that if your business only needs support for a few hours each week, that’s all you have to pay for. There are also no recruitment costs, pension contributions, sick pay or holiday pay – you don’t even have to provide coffee!

Virtual PA services from Get Ahead

If you think your business could benefit from virtual PA services, we’d love to hear from you. Your local regional director will take time to find out how you work, so they can match you with the best business support expert for your needs. And if you’d like to see how this works in practice, read our case study here.

We are delighted to open a new regional office in West London. Louisa Summerfield will be running the West London region, helping businesses from Windsor to Wimbledon to get ahead.

After graduating with a degree in Law, Louisa worked as a corporate solicitor. She soon discovered a passion for business and went on to launch a global fashion brand, specialising in fashion for women in wheelchairs. In 2012, Louisa discovered Get Ahead online and began working part-time with the flexible outsourcing agency, alongside building her fashion business.

In 2017, natural entrepreneur Louisa spotted an opportunity to bring several domestic services, including dog walking and cleaning, into one customer-friendly online solution. Working with a technical team, she developed a unique app that used GPS to match local people with a range of home services, including cleaning, dog walking, handymen, and dinner party assistance. Chores and Paws became a massive success in London, connecting local service providers with local clients.

After six years of developing the business, Louisa felt ready for the next challenge. She completed the sale of her award-winning company and decided it was time for something new.

“Having started several businesses from scratch, I know how exciting and rewarding it can be, but also how tough it can be. This time, I wanted to find a role that offered all the support of working for a business but the freedom to do things my own way.  Becoming a regional partner with Get Ahead was the obvious choice. I know Rebecca and the business incredibly well. I have seen first-hand how well she supports her Regional Directors, who are spread across England. Rebecca genuinely cares about her team and wants them to succeed.”

Over the next few months, Louisa looks forward to utilising her extensive local business network to raise awareness of our services. “Having been a small business owner, I completely relate to the frustrations and challenges of running your own company,” Louisa added. “I can instantly see what support business owners need and pinpoint the help that will make the biggest difference, whether that’s social media support, business development, accounting or other services. I love seeing businesses succeed and helping them on their journey.”

Our founder Rebecca Newenham is delighted Louisa has decided to become a regional partner and open the West London office. “Louisa has a proven track record of growing successful businesses,” Rebecca said. “Coupled with her deep understanding of our business and the value of outsourcing, I know she will flourish as a Regional Director. I look forward to supporting her over the coming months as she welcomes new clients on board. With offices in Berkshire, Bournemouth, Christchurch & Poole, East Midlands, Essex, Harrogate, Leeds, North Hampshire, Oxford, Southampton, Suffolk, Surrey, Winchester and York, we are well-placed to support growing businesses.”