Category: Website development

Having a website is an essential part of running a business, whether you’re a one-person operation or a larger company. Your website doesn’t need to be big, complicated or flashy – it just needs to be clear and usable for your customers. 

However, for most of us, building a website is new territory, and there are all sorts of pitfalls that you can fall into when setting one up. If you want to make sure you haven’t made any glaring mistakes, now is a great time to give your website a quick health check – here are 5 common problems with business websites, and how to fix them. 

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Virtual assistants can provide invaluable services to businesses at the best of times, and especially so right now, when many people need extra support to keep their businesses running smoothly during lockdown. Remote, flexible working is the comfort zone of the virtual assistant, and that’s why we’re well placed to help you adapt to these extraordinary circumstances. Want to know more? Here are 5 key ways a virtual assistant can help you during lockdown.

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Get Ahead VA is here to help business owners. Our team of virtual assistants (VAs) can take on the jobs you don’t have the time or the skills for, freeing you up to focus on what you’re best at. In order to get the most out of your VA, you will need to provide a good brief, but what should you include? In this series, we look at how to write a useful brief for every kind of job, and this month we’re looking at website design.

Whether you have an old business website that needs updating, or you’re looking to build one from scratch, the team at Get Ahead VA can help. To kick things off, here are some of the key things you should think about when writing a brief for your website designer.

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Get Ahead VA offers a wide range of business and marketing services. In our Service Spotlight we take a closer look at one of these, and show you how our virtual assistants can help you and your business. This month we’re looking at website development.

What is website development?

Website development is everything to do with creating and maintaining a website. This includes designing, building and hosting – basically, everything that makes a website look good and run well. Web development is usually divided into the ‘front end’ (e.g. design, usability), which the customers will see, and the ‘back end’ (e.g. coding, hosting), which only the website’s owners will see.

Having a good website is one of the most important elements of modern business, even if you operate your company out of a physical office or a brick-and-mortar store. Studies have shown that 88% of consumers will research a product online before making a purchase, so having a website is essential for boosting your credibility and your sales. Having an online presence is also crucial for marketing – creating a mailing list, engaging with customers on social media, and finding new customers through online search all require a strong, well-designed website to be effective.

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Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business.  Each month we like to share some of this expertise with you through our series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our Digital Marketing experts Carrie talks about what keyword planning is and how you can integrate into your online marketing.

Carri-Jones Get Ahead VA

Keyword planning is a vital part of your online marketing strategy.  It helps to tie together everything you do – to reinforce what you want to say about your company and to help get you noticed online.  Done well, it helps you to rank higher in the searches that you want to be found for, driving more customers to your website and more sales through your business.   But first things first, what really is keyword planning?

Keyword planning is the process of researching and evaluating the words and phrases most relevant for your business and formulating a plan for how to integrate those into your online activity.

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