Email marketing is a valuable tool and one we should all make time for. Only when you take email seriously and interweave it with the rest of your marketing will you start to see the results you are looking for.
In this blog, we look at how you can fit email marketing into the rest of your marketing plan.
(more…)Email marketing doesn’t have to be a headache. With a good stock of content and the right software in place, you can deliver consistent, on-brand email marketing to boost your conversion rate.
Here are some essential tools to underpin successful email marketing.
With a strong brand behind you, you can feel confident that all your communications will be on-message. Knowing what you want to tell people helps you and your marketing team choose an effective approach and build confidence in your brand.
Tone of voice guidelines can help you keep your language consistent, help you create the right feel and communicate with the most likely prospects.
Since GDPR guidelines came into force, businesses are no longer allowed to add people to mailing lists at random. This is a good thing, as you’re much more likely to convert someone who already cares about your business than someone you contact out of the blue.
To get the most from your mailing list, check that whatever tool you use to add people is effective. Make sure people understand what they’re signing up to – this will lower your unsubscriber numbers and could improve your interactions too.
There are a number of ways of attracting new subscribers to your mailing list. A pop-up on your website or a special offer customers can unlock by signing up are both very effective. The most important thing to remember is your customer or client profile – that way, you can create a sign-up that is likely to capture the right kind of people.
If you have an old list, it’s worth checking that it’s GDPR compliant. A complaint or a high deletion rate could damage the effectiveness of your email marketing campaign.
Sending individual emails is delightfully personal but not practical for an email marketing campaign. Depending on the size of your mailing list, your everyday email platform (e.g. Outlook) might have the capacity to send mass emails. However, most businesses with regular email campaigns invest in purpose-built software like Mailchimp or HubSpot. If these big names don’t meet your requirements, there are many alternatives with a variety of pricing structures. It’s worth doing some research – our expert email marketers here at Get Ahead can help you find the right product for your needs.
It can be hard to think of fresh email content every week, month or however often your newsletter goes out. But if you harness the power of your existing content, you might find the whole process easier! We love repurposing our blogs in our monthly newsletters – sign up and you’ll probably see this one soon. Photo galleries and videos also work well. Repurposing content means value for money and also helps your messages to stay consistent. Remember to keep your customer or client at the heart of your campaign and share the content they’ll want to see.
Outsource your email marketing
Our team of email marketing experts and content creators would love to help you with your next email marketing campaign. Get in touch with your local regional director today, or explore our site to find out more.
Discussing experiences of being a Get Ahead franchisee recently, a comment that emerged was that we provide a great balance between freedom and support. That was just what we were going for, so we were delighted that our franchisees felt that way!
In this blog, we take a closer look at the Get Ahead model and what freedom and support look like when you join our team of regional directors.
(more…)In these days of digital marketing, it’s easy to get bogged down in numbers. How many impressions, likes, comments and shares did you get on social media? How many people read your blog, and how long did they spend on the page? And did you get the stats you hoped from your email marketing campaign?
However, there are a lot of people out there who are listening, but only quietly. Their journey to conversion is different, and not as easy to measure, but it doesn’t mean it isn’t happening.
In this blog, we explore “listening” and why marketers should be aware of it.
(more…)Email marketing is a great tool. If you’re on the Get Ahead mailing list, you’ll be used to receiving our monthly messages. But you might not know how much effort has gone into refining our emails over the years! We love our current structure, but we know it’s always good to be open to different ways of communicating.
In this blog, we share seven of our favourite ideas for email marketing.
(more…)If you employ a team of people but your own time management isn’t great, it could spell trouble for your business. Fortunately, poor time management is possible to fix.
In this blog, we look at why poor time management is a problem and suggest a few solutions too.
(more…)Many careers claim to offer flexibility, but closer scrutiny says otherwise, However, at Get Ahead, when we say we offer flexible working, we mean it. All our franchisees work the hours they choose and the way they choose. In turn, this means a fulfilling career balanced with a rich life outside of work.
Let’s take a closer look.
(more…)One of the biggest working trends during the pandemic was the 50-hour week, with homeworkers not knowing when to stop, or not feeling confident that they’d “done enough.”
But working a fifty-hour week should be a warning sign. No matter how determined you are, you cannot be productive for fifty hours of your week. It’s not good for you, and it puts pressure on your colleagues and family too.
Another lesson to come out of the pandemic is that life is precious. Flexibility is important to us at Get Ahead – most of the team have families, interests, pets and more and we don’t inefficient working to rob us of our time with them.
It’s time to work smarter, not harder.
(more…)If your business is doing well and you’re considering scaling up, outsourcing can be a great solution. Above all, it’s flexible and cost effective, so you’re not tied down when you don’t know exactly what the future holds.
In this blog, we look at three of the ways outsourced business support can help you scale up your business.
(more…)You’ve been running your business for a while and it’s going well. Now it’s time to scale up and take your business to the next level. But to do that successfully, it’s important that you have the right skills at your disposal.
In this blog, we look at how to do a skills gap analysis so you can meet your business needs.
(more…)