Blog writing services help SEO in many ways. When you optimise your website for a search engine, you take steps to help the search engine find it. Adding blogs is one of those steps.
In this blog, we look at four ways in which writing and publishing regular blogs boosts your search engine rankings.
(more…)ChatGPT is a hot topic at the moment. Businesses are considering whether it could make their lives easier. And skilled content creators are wondering if they’re about to be replaced by a bot. We’ve noticed that savvy business users are weighing up the pros and cons, working out where ChatGPT is the right solution and identifying where a real person will do a better job.
Let’s take a closer look.
(more…)When you outsource social media content to Get Ahead, your new social media manager will often use a scheduling platform. Scheduling platforms like Hootsuite and Buffer help us keep up a consistent presence on social media channels and definitely make life easier. However, there are some pitfalls to avoid too – our social media managers know them all and they thought they’d be useful to share!
In this blog, we look at the benefits of scheduling social media content, and note the pitfalls to avoid.
(more…)Social media strategy is essential if you want to take your business channels to the next level. If you have a small business you’re planning to scale up, social media is a great tool to help you reach new customers. And it’s well worth investing in social media strategy to increase your chances of getting the results your business deserves.
In this blog, we look at why a strategic approach is important, and what you should consider when you’re planning future social media posts.
(more…)2022 has been quite a year! With war in Ukraine, price rises, loads of industrial action and three prime ministers, very few businesses will have experienced completely plain sailing. But sweet are the uses of adversity. Here at Get Ahead, we’ve learned a lot about ourselves and our business. We’ve seen interesting opportunities arise and we’re already feeling positive about what 2023 has to offer.
In this blog, we look at how businesses can learn from mistakes and find exciting opportunities to take them into the new year.
(more…)A new year and a new financial quarter is a great time to do a skills gap analysis. Analysing the skills of yourself and your team will help you identify what you already do well and what else you need to grow your business. A review might even help you spot other strengths and weaknesses.
In this blog, we share our five-point plan for an effective skills gap analysis.
(more…)As you prepare your business for Q1, you’ve probably made some key decisions that will affect the whole organisation. For your business to carry these out and achieve the goals you’ve set, it is essential that you take your employees with you. When employees are fully engaged with the goal setting process and understand the direction the business is going, they are more likely to deliver the work you need.
In this blog, we look at ways you might engage staff and communicate your new goals to ensure your employees support your business direction.
(more…)IT breaches are nearly always serious. No business can afford to compromise data security or risk losing trade because of a computer virus.
In this blog, we look at some of the ways businesses of all sizes can protect their computer systems from hacking, data breaches and other problems. Some of these responsibilities are for management; others are good habits that everyone should get into.
IT responsibilities for management
(more…)The marketing community has had cause to wince quite a few times this year, with some glaring mistakes from big name brands who should know better. In fact, these mistakes could probably have been avoided if someone had simply looked at the marketing campaign with a fresh pair of eyes.
In this blog, we look at what can go wrong and how outsourcing can help you avoid it.
(more…)Online safety is an issue for everyone. Sometimes, very sadly, it makes the headlines, with vulnerable teenagers unable to escape social media’s darker side, or celebrities falling prey to trolls or cancel culture.
If you’re reading this, you’re probably not a vulnerable teenager or a celebrity. But social media safety is important for business owners too. In addition to protecting your identity and mental health, business owners are in a strong position to set a good example with relevant content, moderate views and helpful advice.
Let’s take a closer look at online safety for business owners.
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