Busy expos are tiring, but the work doesn’t finish when you take your stand down. It’s important to keep the momentum going by following up with the people you met at the expo as soon as you can. If you don’t follow up, some of your work at the expo will be wasted – a real shame when you consider how much you’ve invested in the event.
Here are our top tips for effective follow ups:
When you’re building up to exhibiting at an expo, it’s easy to spend all your time planning your stand and designing a rock-solid lead generation form. But promoting the expo in advance of the big day is important too, and plays a key part in increasing visitor numbers and helping you get the results you’re hoping for.
Regular followers of Get Ahead will know that we love an expo, and our regional directors have really enjoyed getting back out to promote the business. But did you know that we also support our clients before, during and after business expos? An expo is a big commitment, but with our help, clients can get more from the event and embrace all the opportunities it gives them.
Here’s how Get Ahead supports businesses at expos.
Promotions, competitions and giveaways can create a real buzz around your business expo stand, both in the real world and online. However, it’s important to put thought into your promo so it works for your business and isn’t just a gimmick.
In this blog, we look at how to plan promos and pass on some ideas that work too!