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Outsource digital marketing and you could see a real difference in your online presence. 

Getting your business out there can be tough if you work in the wellbeing industry. Your diary is so busy with appointments that it’s hard to find time to blog or post on social media. Equally, your expertise might lie in hairdressing, manicures or reflexology, rather than marketing. That’s no bad thing – everyone can do something but no one can do everything. 

Fortunately, outsourcing can be a time and cost-efficient way to market your business, especially when you don’t have time to do it yourself.

In this blog, our digital marketing expert Mel explains the advantages of social media for the health and beauty industry, and shares her top online marketing ideas. 

Why does outsourcing digital marketing help health and beauty businesses?

Outsourcing digital marketing is a great solution for businesses like yours. Many people seeking health and beauty treatments start with the internet – often, it’s social media that has given them the idea to have the treatment in the first place.   

With a ready-made online community, it’s important to find your own way to tap into it. Marketing your wellness or beauty expertise online is a great way to connect with new audiences and grow your business. Make it personal – what you do is all about trust and building relationships with clients. Don’t be afraid to be yourself! 

Here are some of my favourite ideas for marketing your wellness business online:Share before and after pictures

Share before and after pictures

Instagram and Facebook are both fantastic platforms to share before and after pictures. If you’ve transformed a client’s look, show how they used to look and how they look now. And if your business is about feeling good rather than looking good, sharing a testimonial about how much better a client feels now can send a powerful message too. 

Build your community of people in the know

Everyone wants to find their tribe so why not build a community of your clients? These will be people who know what makes your services different and come to you time and again. When would-be customers see the interactions, in-jokes and generous sharing of tips and advice, they’ll want to join in too. 

Build a community by tagging clients and asking questions that encourage discussion. Remember to reply to comments and thank anyone sharing their own top tips. You can also encourage your community to use certain hashtags. This will make your brand available to a wider audience, as well as showing those beyond your community that you do what you say you do. 

Create and share videos

A great way to show people what you do is to create videos and share them on your website, social channels and via your newsletter. A video can help a potential client know what to expect from a session or treatment with you. It’s also one of the best ways to get your personality across – really important for health and beauty businesses where trust and a personal connection matter. 

Sign up for a Google My Business page

Google My Business is a free service where your business will appear when someone searches for what you offer within your local area. This is a brilliant opportunity for businesses offering in-person treatment – they can increase their online visibility and reach more customers. Find out more about Google My Business here.

Send out a regular newsletter

A newsletter is a great place to share news, offers and top tips. Encourage readers to open it by putting a special offer inside, or share some helpful information that will help them get more from their sessions with you. Depending on what your business offers, you might like your newsletter to be for “members only” – people who have paid to receive regular wellness advice, health challenges or seasonal beauty tips from an expert. 

Sell your products

Facebook and Instagram both have selling features, enabling you to sell products online. If you make your own health and beauty products, you can use social media as an extension of your ecommerce website. Alternatively, your business might be a named stockist of a particular cosmetics brand. And if your business is about fitness, why not use your social channels to sell yoga mats or performance clothing? 

Outsource digital marketing to Get Ahead

If you like the sound of Mel’s suggestions, we’d love to help you make the most of them! Outsourcing your social media, newsletters and other digital marketing will give you the results your business deserves, without taking you away from your clients. To find out more, contact your local regional director today – they’d love to help you take your business to the next level. 

How automation helps business is a common question at the moment. Automation, bots and AI seem to be everywhere, but are we using them in the right way to take our businesses to the next level?

In this blog, we look at how automation can streamline your processes and drive business growth.

Why does automation drive business growth?

There are all sorts of processes a business can automate. You might use a customer relationship management platform and automate some of your client interactions. Or you might use a social media scheduling tool like Buffer to ensure you post regularly. 

Whatever automation you choose, it is usually quicker in the long run than doing the task manually. This saves time and money which you can reinvest in your business.

Automation for improved customer service

Automated tasks don’t just save time and money – they can also help you improve your customer service. Improved customer service can translate into better client retention, and build your reputation so you’ll attract new customers too. 

For example, if you have a business which customers need regularly, like a garage that offers MOTs, sending out automatic reminders to your clients will help you provide a higher standard of service. Or you might run events, in which case you might hold a record of clients’ special days. Contacting them to suggest they throw their next party with you could be just the service they need. In either case, you’re nurturing relationships with your existing customers – your most important client group for business growth. 

Developments in ChatGPT enable businesses to solve basic inquiries through automation. This means your customers can find their answers more quickly than if they had to wait for office hours – another way to provide the great service your customers deserve. 

Trends indicate that some customer bases, such a millennials, prefer automated interactions. Savvy business owners know their audiences and choose the right level of automation for their customer service. 

Automation for consistent, targeted marketing

Marketing is an essential part of business growth. When we use automation to ensure our marketing is consistent, we improve our chances of connecting with more potential customers. 

We can also use automation to target specific groups, particularly those who are likely to buy our products. For example, Facebook ads enable businesses to show their content to people who are of a certain age and gender, or who have relevant interests that would make them more likely to buy from you. 

How automation helps business…and how Get Ahead helps too! 

We love helping our clients automate processes like customer service, social media and more. Automation is a great solution but it’s worth investing in the right platform and setting it up correctly before you start. The Get Ahead team have helped countless clients get started with automation. To find out more, read our interview with one of our automation experts, or watch our video.

Business administration services can be easier, quicker and cheaper when you automate them. But automation doesn’t mean no human input at all. Equally, choosing the right software and setting it up correctly is not always straightforward.

In this blog, we talk to automation expert Jenny who shares her insights on what business processes you can automate and how to get the most out of it. 

What business administration services can I automate?

Jenny: Almost anything! Most business owners are probably familiar with accounting software like Xero and QuickBooks. But software developers have also created platforms to help you schedule social media, manage your customers, write and schedule email marketing and more. 

If a job is taking you ages, or you keep forgetting to do it, it’s worth checking whether there’s any automated help out there. In other words, “is there an app for that?” For example, I’ve met loads of business owners who have really good intentions about posting on their social channels, but they just don’t get round to it. But once I’ve helped them set up Later, Hootsuite, Buffer or one of the other scheduling platforms, they can just write all their posts in one go and let them roll out regularly. 

If I’m paying for software, how do I get value for money?

Jenny: The software can’t do anything on its own. To get the best value from it, you’ll need to set it up correctly and load it with information it can use. The information needs to be up-to-date and accurate. For example, a CRM system is a fantastic piece of automation but it can only work if all the customer details it contains are correct. 

Or you might have invested in MailChimp to help you with email marketing. Again, you’ll get the best from it if your mailing lists are current and the content you’re sharing is worth reading. 

That’s where virtual experts like me come in. I love tech – during the pandemic, I was working hard to get to grips with all the new remote working platforms so I could support Get Ahead clients. I still love exploring new platforms and helping business owners get the best from them. I can help you choose the right one for your needs and set it up so you’re all ready to go. 

For example, if you’ve decided to use email software to communicate with your client base, I’d love to help. I can provide training, advice and troubleshooting. And if you’ve invested in the software but still aren’t getting round to sending anything, I can log into your account remotely and do the whole thing for you. 

The Get Ahead team has loads of admin expertise too – people who can deliver data entry services so your software is always updated with the right information. 

Business administration services from Get Ahead

We love having virtual experts like Jenny on our team to support our clients with automation. As she says, you can automate lots of different business processes and we can support you with all of them. 

As a busy business ourselves, we know how important it is to feel in control of our systems. With the right automation set-up, you’ll feel empowered to run your own accounting, social media, email campaigns or any other process. And our flexible business administration services mean you can always tap into help from Jenny or the team if you get stuck. 

To find out if you should automate a particular job, take our mini quiz here.