Feeling overwhelmed is increasingly common. Modern life (and sometimes social media) can have us worrying that we’re expected to be dynamic business owners, committed parents, interesting members of society and willing volunteers all at the same time. But the truth is, there are only so many hours in the day. No one can do everything. 

The worst thing about feeling overwhelmed as a business owner is that we can’t see the wood for the trees. But that’s where Get Ahead comes in. Of course, we’re there for people who phone us up and ask us for straightforward social media management. But we also love it when business owners come to us to say they know they need help but they don’t know where to start. When this happens, our regional directors draw on their own knowledge and experience, as well as the expertise within our team, to help a business owner find a way through.

In this blog, we talk to Sarah Yandell, one of our regional directors, about how to manage feeling overwhelmed and how Get Ahead can help.

Why do business owners feel overwhelmed?

Sarah: Running a business is hard work! No matter how experienced you are, there will always be responsibilities you love and others you struggle with. 

Another problem with running a business is that you don’t get paid holiday, sick leave or compassionate leave – I’ve met people who are trying to keep going when it’s really time to take a break. These pressures can leave you feeling overwhelmed. 

If you’re really overwhelmed, you might not be thinking very rationally and it can be difficult to get your priorities in order. 

What to do if you’re feeling overwhelmed as a business owner

Sarah: Be strong and take a break. It can be really hard to do when you’ve got an ever-lengthening list of jobs, but remember that you’ll work more effectively if you recharge your batteries. Often, stepping away from work can give you the sense of proportion you need. It can help you see where the problem really lies; it can also help you work out “what will make the boat go faster.”

Talking to someone can also help. Depending on the structure of your business, you might be able to talk to colleagues. And if you work alone, talk to a friend – a different perspective can be very refreshing. Remember, talking about difficulties and asking for help is a strength, not a weakness. You might be surprised at where the help comes from too. 

Often, talking to someone can help you find your priorities. Once you’ve found them, don’t try to fix everything all at once. If you’re overwhelmed at work and you’ve got other commitments too, focus your efforts on the most important thing first. For example, you can’t move offices, employ new staff and experiment with a new social media channel when your invoicing system isn’t effective. Put everything else aside and get on top of the invoicing first!  

How does Get Ahead support business owners who feel overwhelmed?

Sarah: When a business owner client comes to me because they’re feeling overwhelmed, my first instinct is to help. I ran a variety of businesses before I joined Get Ahead and I know from experience that it’s not always easy. When I meet a client for the first time, I always start with an informal chat. This is because trust is so important if we’re going to get you through this crisis and running your business effectively – locking you straight into a contract is unlikely to help your stress levels. 

Once we feel we can work together, I listen to you describe your business, the challenges you’re facing and how you feel about them, and start to put together a proposal. Like you, I’m not an expert in every area of running a business, so I also ask Get Ahead’s team of virtual experts to help me identify the best solution for your needs. 

It’s worth noting that the proposal is very flexible. I often start by offering a basic service like diary management, and you can add to that over time if you want to. And if we start off providing a service that you later don’t feel you need, you can simply switch it off. I manage the relationship with the virtual experts, so you don’t have to worry about an awkward conversation if you feel it’s time to bring the support to an end. 

Resources to help you when you’re feeling overwhelmed as a business owner

Sarah is our regional director for Suffolk and Essex, but her supportive approach is what you can expect from any of our team. Get Ahead are here to support business owners in any way we can – here are our top resources to help you when you’re feeling overwhelmed:

Case study: personal branding coach in Yorkshire

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Outsource social media and you’ll have complete peace of mind that your followers will stay engaged even when you’re on holiday. But outsourcing is just part of the solution. There is still a lot you can do yourself to keep your social accounts ticking over while you’re taking a break.

In this blog, our social media expert Leah outlines practical steps you can take to ensure your posts are consistent while you’re away. 

Value your break

You need a holiday. Smartphones and connectivity mean that it’s very easy to find yourself working while you’re away. But working on holiday means you don’t get the complete break we all need. So before you go away, put whatever you need to in place so you can switch off. Just because you can update your business Instagram from the beach, it doesn’t mean you should. 

Assess the potential risks

Depending on your business, you might choose to do a full risk assessment of your social media before you go on holiday. For example, if you receive most of your customer communication via your Facebook page, an unanswered complaint could create serious problems for your business. If this is the case, you should consider outsourcing your social media to someone like me. I can keep up with responses while you’re away so you have complete peace of mind. 

Even if neglecting your social media won’t have serious consequences, it’s still important to consider what could go wrong. This is because knowing how serious (or trivial) the outcomes could be will help you decide whether you should “just check your LinkedIn” while you’re on holiday or if you can switch off for a week without any negative impact.

Share your “out of office”

If your business will completely close while you’re away, putting up an “out of office” post will let your online community know. As a small business, your clients and customers will probably appreciate your honesty – it’s always valuable to connect with people on a personal level. 

Delegate to ChatGPT

If you don’t have time to write fresh social media content before you go on holiday, you could get ChatGPT to do it for you. The customer service AI can write on-brand posts, sharing your key messages.

Only choose this option if you’re already familiar with ChatGPT – if you’re new to it, you could lose valuable time working out how to get it to write what you want. 

It’s also important to check what it has written before you let it post for you. AI is a good servant but a bad master – don’t assume that everything ChatGPT writes is correct.

Find out more about Chat GPT here.

Schedule your content

Scheduling content has been a game changer for social media. It allows business owners to schedule a big batch of posts all at once, which roll out one by one across your social media channels. This works well if you have a busy week but it’s also a huge advantage when it’s time to go on holiday. Simply schedule your posts for the duration of your holiday so your posting remains consistent even when you’re not there to do it in real time. 

Scheduling content is not entirely risk-free – the last thing you want to do is schedule something controversial when you won’t be there to deal with your community’s response. Instead, stay safe with tried and tested, on-brand content. Maybe repost a successful blog, or share links to specific products or services.  

Outsource social media while you’re on holiday

The safest option is to outsource your social media for the duration of your holiday. This will mean that a real person (maybe me!) will post for you regularly throughout your break, providing seamless communication with your community. I can adjust scheduled content if something unexpected happens and respond to comments while keeping your brand message consistent. 

Outsource social media

Outsourcing social media is one of our most popular forms of business support. We offer the same flexible service for large and small businesses, ranging from one-off holiday cover to a full circle service. Find out more about our social media support here.  

PS – if you’re going on holiday tomorrow, we’ve put together our top out-of-office hacks here!

Business admin for personal trainers can be a distraction from your core business. If you’re a personal trainer, your business is to help your clients get fitter, stronger and healthier – it’s a brilliant job and you make a real difference to people’s lives. 

The downside of being a great personal trainer and offering a fantastic service to your clients is that you might fall behind on your business admin. Fortunately, Get Ahead are here to help! In this blog, our admin expert, Lucy, looks at some of the key challenges personal trainers face and how she helps overcome them.

Business admin for personal trainers – challenges and solutions
Personal trainers are never at their desks!

Your core business takes you out and about, to parks, leisure centres and even people’s homes. This is great for your clients, but it does mean you get far less desk time than people with office-based jobs. It’s easy to leave your admin, emails, social media and invoicing until the evening, but this isn’t ideal either – I know many of the personal trainers I’ve worked with have very early starts. 

However, outsourced support could be the solution you’re looking for. I’m proud to say I’ve built strong, trusting relationships with the personal trainers I’ve supported. This means they can leave their admin to me while they’re with their clients, doing what they do best.

No one can do everything, but everyone can do something

I love that quote – it describes the reasons for outsourcing perfectly! If you’re an experienced personal trainer, you’re probably amazing at creating individualised fitness regimes. You’ve invested your energy at improving in that area, rather than learning how to use accounting software or streamline your social media. Your clients love you for it, but it might not be great for your business. 

But just because admin or marketing isn’t your thing, it doesn’t mean you have to worry about them. Instead, pass them onto someone like me who loves back-office jobs and does them quickly. I might be able to do a job in one hour that would take you two hours – that’s an efficiency that makes sense for a small business like yours. 

You want to improve your service, not increase your numbers

When you work on your own, gaining more clients is not necessarily your business goal. When will you have time to train them all? Instead, you’re probably focused on improving what you offer to the clients you have. 

If improving your service is your business goal, tailor-made support is probably a better solution than a crash course in growth. When you receive support from a virtual assistant like me, I’ll listen to your needs and – working with your local Get Ahead regional director too – we’ll find a solution to help you achieve your specific business goals.

Business support for personal trainers – a flexible solution for micro businesses

Get Ahead supports lots of businesses in the wellness industry. We’ve built up our knowledge of the different challenges the industry faces and we’re working on improving our service so we can help you meet specific goals. 

If you’re a personal trainer looking for reliable, affordable business support, we’d love to help. Explore our site to find out more or contact your local regional director. 

PS – we’ve put together some of our ideas in this infographic


HR outsourcing is a great way of keeping your team running smoothly and strengthening the relationships between business leaders, middle management and staff. With outsourced support, your business will benefit from a fresh pair of eyes and an independent perspective – two valuable assets when it comes to personnel management.

We caught up with HR expert Louise who shares her knowledge about the benefits of HR outsourcing and how it works in practice. 

Why are employee relations so important?

Louise: People are your most important asset. It’s easy to think running a business is all about the bottom line, but the reality is that your business won’t grow without good management to bring out the best in your personnel. 

Many employers are struggling to recruit at the moment, which makes employee retention more important than ever. Fortunately, with good communication between management and staff, you can hold onto your employees. A long-term employee offers better value than a newbie, and a happy, well-managed staff means higher productivity and savings right across your business. 

How can outsourced HR support help employers?

Louise: All too often, people are promoted to management because of length of service rather than because they have the right experience. It’s a shame to see managers with great potential and business knowledge fail to manage their teams well simply because the manager hasn’t received the right training to bring everyone together. 

However, HR outsourcing can help you to get the basics of management in place, like a solid employee handbook and up-to-date policies. With these for reference, you should be able to handle day-to-day issues. A good employee handbook also forms a great foundation for further training. For example, I recently trained managers in inclusivity and awareness – this has helped them meet the diverse needs of their teams and make everyone feel included. And a happy team is a productive team, so it’s a win for the business too. 

How do you work alongside an in-house HR team?

Louise: Many businesses I’ve supported have excellent in-house HR managers. However, most HR issues only arise once in a while, meaning that for small and medium-sized businesses, it doesn’t make financial sense to employ a full-time HR team. Instead, HR managers outsource general and specific HR support as the need arises. This is usually better value and also brings a fresh perspective. 

For example, I’ve recently carried out an investigation on behalf of a client – the situation needed someone from outside the business to ask the right questions and give an objective view. 

HR outsourcing from Get Ahead

Louise is just one of our amazing virtual experts ready to share their skills and experience with business owners like you. To find out more about what HR services we offer, explore our HR pages or scroll down for more blogs about business support. 

Business administration support from Get Ahead always works well, but it works even better with strong teamwork. 

One of our administration experts, Lisa shared her experiences of working as part of a team for our UK/US-based client Elevated. In this blog, we look at how this situation came about, the advantages of teamwork for the client, and what that teamwork looks like in a regular working week. 

Developing the client relationship

Elevated is a UK/American business consultancy offering a wide variety of support to its international clients. Get Ahead has been supporting their client team who provide medical training in neuro-critical care. In November 2022, Andrew at Elevated approached Emma, regional director in our East Midlands office (who had provided him support with a previous business), looking for business administration support. He needed help covering email management, customer service, reporting, minute taking, event support, client liaison and ad-hoc project management. Emma immediately matched him with three possible specialists who could deliver all the work remotely from their UK-based home offices.

Although the initial plan was for Andrew and his US business partner to select one or two VA specialists to deliver the requirements, after an introduction meeting, they ended up engaging all three. This was because they were so impressed with the breadth of knowledge and experience of all three candidates…and it turned out to be a very wise decision. 

Why? Because in March 2023, Elevated upgraded all its tech systems. And like many tech refresh projects, this one has had its share of teething troubles, including a sizeable email backlog. Fortunately, the three-person Get Ahead team has the right skills and experience to clear these emails and help Elevated offer the service it prides itself upon. 

What does Get Ahead teamwork look like? 

Lisa, Ruth and Jessica were chosen by Emma because she thought they’d work well together, and because she thought they’d be a good fit for Elevated. She was right! The three VAs quickly found effective ways to work together. As remote workers in a different time zone from their client, they’ve had to do their own team leadership, with support from regional director Emma. 

A weekly Thursday meeting gives them a regular time slot to share information and updates, but also find time for emergency meetings. They have a WhatsApp group for quick questions and are always at the end of the phone and ready to support each other.  

What are the advantages of Get Ahead teamwork for the client?

Elevated are delighted with Lisa, Ruth and Jessica’s work – so we are delighted too! Because there are three people in the team, they can cover each other’s holidays and sick leave. This means continuity for the client – there is always someone to keep on top of the work and ensure that Elevated provides a great service to its own clients. 

This also means more flexibility for Elevated – they can make business decisions without being restricted by the availability of their business support experts. 

Because the three VAs are all part of Get Ahead, it’s easy for them to manage themselves and their own team. They communicate between themselves instead of needing Elevated to act as a conduit. This releases the internal team to address other priorities instead of having to add team leadership to their list. 

Business administration support from Get Ahead

We love putting together teams to deliver great results for our clients. To find out more about how we hand pick the right team for your business, check out our infographic here. 

According to a recent survey of social media trends, video is where it’s at. Research shows that two-thirds of social media users feel that short-form videos are the most engaging form of social media content. Video production for social media means you’ll be creating engaging content to boost your following and strengthen your brand. If that’s something your business could benefit from, read on for some fresh ideas.

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Outsource branding and benefit from a different perspective on your business. The decision to rebrand may feel like a big step and a risky one. However, in the long run, it’s usually better to change your brand and strengthen it than to try and muddle along with something that isn’t fit for purpose.

In this blog, we look at how you know you need to rebrand, the advantages of rebranding and why the decision to outsource branding can help.

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Outsource graphic design for fantastic results to convert your customers. Statistics vary, but all conclude that we process visual information incredibly quickly. This means that, when we visit a website or read a printed flyer, we make the decision about that business in a matter of seconds.

For this reason, it’s really important that our graphic design is as great as our business. In this blog, we look at the five main reasons you should outsource graphic design.

  1. High quality work

Graphic designers create stunning artwork for clients every day. They’re always in creative mode and have high-powered, graphics-friendly tech at their fingertips. And if they work for Get Ahead, they’ll have at least three years’ experience to draw on too. This means that when you outsource graphic design to them, they can produce the outstanding work your business deserves.

  1. Powerful visuals to drive conversions

Experienced graphic designers know the importance of creating visuals that reflect your business and tell its story. They understand how graphics work on a subconscious level, like the significance of different colours and subtle differences between photographs. Of course, you want your website to look appealing and professional, but a good graphic designer can create visuals that work on a deeper level too.

  1. Speed

If you do your own graphic design, it probably isn’t part of your usual working day. Even if you enjoy it, you won’t do it as quickly as someone who does it on a daily basis. But when you outsource graphic design, you’ll know it will be completed in a faster time frame than you could achieve yourself.

  1. Correct file sharing

Outsourcing is always better value when it’s sustainable. When you outsource graphic design, you can expect to receive the designs in the right file format for future use. This means that it’s really easy to commission future marketing collateral, like printing your logo onto promotional items. If you’ve ever needed a new website but don’t have your logo saved in a digital format, you’ll know what we mean! Fortunately, with the correct file format, it’s easier to repurpose photos and layouts, saving you money in the future.

  1. One less thing on your to-do list

We know what it’s like to be a busy business owner – there are so many plates to spin! Fortunately, outsourcing graphic design means that you don’t have to do it all yourself. Pass it on to one of our virtual experts and gain some time back for running your business.

Outsource graphic design to Get Ahead

All our graphic designers are experts in their fields with strong track records of producing outstanding work. If you need graphic design support, we’ll find the right virtual expert for your business – someone with the right personality too! Contact us to find out more – we’d love to hear from you.

Copywriting services are a great solution for regular blogging. Outsource your blog and then turn your attention to your core business, secure in the knowledge there’ll be on-brand content ready to share on a regular basis.

However, just because a blog is published regularly, it doesn’t mean it has to follow the same structure every time. In this blog, we look at ideas for alternatives to the usual format. Read on for inspiration!

  1. Listicles

This amusing and oddly high-pitched word wasn’t in the dictionary ten years ago. But it is now. Listicles – lists that are articles – are increasing in popularity. They’re a great way to share information in bite-size chunks, and they’re easy to repurpose into social media posts. Use the listicle structure (like this!) to share top tips, pros and cons or new ideas.

  1. Quizzes

Everyone loves a quiz and the quiz structure works well in a blog too. Dynamic software is now available to gather and interpret answers (we’ve used this for our online quiz) but you can also create a basic quiz yourself. Write a multiple-choice quiz and ask readers to evaluate their own answers. If they scored mostly As, for example, it might mean they’re coping with their workload well. But mostly Bs would indicate that they need your help. Or something else! Tailor your quiz to your business and make sure one of the results is a clear call to action.

  1. Stories

Marketing folk are always talking about “storytelling” – why not use your blog to literally tell a story? Ask your copywriter to get creative and write a fantastic short story about your business. Invite your readers to peruse it on their tea break. Consider creating characters to represent your ideal customer, or use a setting that relates to what you offer. Have fun with it!

  1. Photo blogging

Depending on what your business does, making a picture-led blog might be the best way of showing potential customers what you offer. Consider a gallery format, with stunning photos of your team or products. Arrange the pictures so that they tell the story. This format is particularly good if you have before and after photos, or you’ve worked closely with a client to develop what they need. However, not all blog pages are set up for pictures so remember to check with your web designer before you get too enthusiastic!

  1. Video blogging

Another idea for a visual blog is to embed a video on your blog page and include the same information in written format underneath it. This means that you’ve catered to people who love video as well as connecting with people who prefer to read. The written text will also give you a chance to optimise the video for a search engine – always a good move.

Copywriting services from Get Ahead

We hope you like our five brilliant ideas to liven up your blog! If you need some blogging support, our experienced copywriters would love to help. As well as writing the copy, they can give guidance on titles, subjects and formats to get the best results for your business. Contact your local regional director to find out more.

Outsource web design and benefit from a fresh pair of eyes, expert knowledge and a quick turnaround.


The internet revolutionised the way we do business, but it has also raised the bar in marketing. Now every website needs a website, and every website needs maintaining. Fortunately, our web experts are here to help! They’ve pooled their three favourite ideas for improving your website without going back to the drawing board. Here are some little changes that could make a big difference.

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