Category: Sales strategy and campaigns

This year, 27th November will be Black Friday, one of the biggest days for sales and shopping in the pre-Christmas calendar. For many businesses, this is one of the most important days of the year, and that may be especially true this year due to the economic slump caused by the global pandemic. 

But for service-based and B2B businesses, the question of whether to run a promotion for Black Friday is a tricky one. Can you run an effective campaign if you don’t sell physical products? What might a B2B business offer instead? If you’re pondering these questions right now, let us inspire you with a few ideas about how to run a Black Friday promotion for a B2B business. 

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As we embark upon England’s second lockdown, it’s great to see how many businesses have been able to relaunch (or continue) homeworking, building on everything they learned last time. In these trying times, we’ve seen a material demand for Zoom facilitation, particularly for training sessions. We’ll be honest with you, we’ve had to ramp up our skillset pretty quickly too, but now Get Ahead VA is offering a behind-the-scenes service for online training that we are really proud of.

Because Zoom training facilitation is a new service, we’ve noticed that while some clients know exactly what Zoom challenges they are trying to overcome, others have no idea what aspects of online training they could possibly outsource! In this blog, we break down the elements of online training facilitation to give you a clearer picture of how outsourcing Zoom management and tapping into our Miro expertise could help you.

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Looking after customers is important for any business, and using your marketing strategy to attract new customers is important.  But in truth, your existing customers are more valuable to your business than your new ones. This is because an existing customer already knows and trusts your brand and is highly likely to buy from you again. It is also a lot more cost-effective to retain an existing customer than to acquire a new one.

In this blog, we look at why customer-focused strategies work, and which customers you should target.

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