Author: Akiko Design

Google My Business is a great free tool to showcase your business, increase your online visibility and help improve your conversion rate. It’s particularly useful for B2C businesses, but B2B businesses will see advantages too.   

What is Google My Business?

Google My Business (also known as Google Local and GMB) is a free digital marketing tool. You’ve probably used it before, maybe even without realising. When you Google for, say, “coffee shops in Guildford,” Google will show you a map of Guildford with labelled pins, and a list of the corresponding coffee shops.

To feature on the list, each one of these coffee shops will have created a Google My Business page and kept it up-to-date and accurate.

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Being able to ‘pivot’ is a valuable skill in business, and especially so right now, when the world is in a state of incredible uncertainty and changeability. If you’re not sure what pivoting is, there has never been a better time to learn about it, or to apply it to your own business.

Pivoting essentially means being adaptable – it means recognising that your business isn’t meeting certain expectations, and being agile enough to find a new way to do things in order to solve a problem or respond to a need. This could be a small change, a fundamental rethinking of your whole strategy, or anything in between.

Clearly the challenges of the pandemic and subsequent lockdown have made pivoting more important than ever, as businesses are having to learn to adapt to a situation that can change daily, even hourly. So if you’re keen to know more about how to master the art of the pivot, read on for our advice about nurturing adaptability in your business.

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The UK government has recently introduced new guidance allowing people who live alone to visit and stay overnight with one other household, as part of a ‘support bubble’ during lockdown. This is good news for many single people in the UK, and an important recognition that one of the biggest side effects of the lockdown measures is loneliness.

Of course, you don’t have to live by yourself to be lonely – it’s perfectly possible to feel this way within a relationship or a family, or living with a group of friends. It’s important to acknowledge that loneliness is something everybody experiences from time to time, and it’s good to talk about it. So if you’re struggling with loneliness right now, here are some useful tips and resources to help you make it through.

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Books can be a huge comfort during these turbulent times. Whether we’re reading to learn, to laugh or simply to escape, lockdown has given many of us much more time to read, and the Get Ahead VA team is no different. So if you’re looking for something great to read right now, here are some recommendations from us for brilliant reads we have loved.

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Conferences are incredibly useful for all sorts of reasons – you can promote yourself, network and make new contacts, and find out about the latest developments in your industry. And although lockdown has put an end to most in-person conferences this year, many important events are still happening online.

If you’re planning to attend a virtual conference, it’s a good idea to be prepared, because it’s going to be different than you’re used to! The events might be pretty much the same, but you may find it tricky to get into the ‘conference mindset’ at home, so to help you out, here are our top tips for attending a virtual conference.

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As you know, Get Ahead VA never misses a chance for a party! This month, we’re celebrating the first birthday of our Berkshire and North Hampshire franchise, ably directed by Suzanne Cox and Kristy Roff. In this blog, we look back on their busy first year, and look ahead to a growing business.

Kristy and Suzanne met at a mother and baby group nearly twelve years ago and have been friends ever since, supporting and coaching each other in their careers too. Suzanne had been working as an independent VA, while Kristy was in the corporate world of IT. Both feeling they had more to offer, they decided to team up – when the GAVA Reading franchise became available, they felt it was too good an opportunity to miss.

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Keeping up with your continuing professional development (CPD) can be tricky at the best of times, and chances are that the stresses of lockdown have not made this easier over the past few months. But if you’re feeling up to it, you might find that doing some CPD from home could be beneficial for you and your business.

Of course, you shouldn’t put any pressure on yourself to be productive during this time. Lockdown is hugely stressful for all sorts of reasons, and there’s no need to add to your mental load unnecessarily. It’s essential that you take care of yourself first and give yourself a break if you need it!

However, if you do feel up to the challenge, you may find working on your CPD really valuable. Perhaps you don’t have as much to do right now and you’re in need of a distraction or something to give structure to your days. Or maybe you’re keen to feel that you’re still making progress with your business, even if your normal workload has changed. Whatever inspires you, here is our guide to doing CPD from home.

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Lockdown has forced thousands of people to start working from home, and for many of us this has meant swapping the desk and office chair for a corner of the kitchen table or a spot on the sofa. But if you’re finding that your new working situation is taking its toll on your back, you’re not alone – a poor home office setup can cause all kinds of discomfort and back pain.

Since it looks like we’ll be in lockdown for some time to come, it’s important to start looking after your back now, to prevent bigger problems down the line. So, here are 4 key ways you can protect your back health while working from home!

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Lockdown has forced thousands of people to start working from home, and for many of us this has meant swapping the desk and office chair for a corner of the kitchen table or a spot on the sofa. But if you’re finding that your new working situation is taking its toll on your back, you’re not alone – a poor home office setup can cause all kinds of discomfort and back pain.

Since it looks like we’ll be in lockdown for some time to come, it’s important to start looking after your back now, to prevent bigger problems down the line. So, here are 4 key ways you can protect your back health while working from home!

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A few weeks ago we brought you our ultimate guide to online entertainment, to help you beat the boredom during lockdown. Today we’re back with a new edition – for kids!

The latest government announcement made some changes to the UK’s state of lockdown, including allowing for more time spent outdoors. However, schools remain closed and many people are still working from home, meaning that parents continue to face a big challenge: how to keep children entertained.

If you’re running out of ideas for fun things for your kids to do, look no further! We’ve put together our ultimate guide to online fun, so you can keep your children happy, healthy and entertained.

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