This year, 27th November will be Black Friday, one of the biggest days for sales and shopping in the pre-Christmas calendar. For many businesses, this is one of the most important days of the year, and that may be especially true this year due to the economic slump caused by the global pandemic. 

But for service-based and B2B businesses, the question of whether to run a promotion for Black Friday is a tricky one. Can you run an effective campaign if you don’t sell physical products? What might a B2B business offer instead? If you’re pondering these questions right now, let us inspire you with a few ideas about how to run a Black Friday promotion for a B2B business.