A little while ago, we were invited to a celebration lunch
with one of our clients. During the lunch, the company’s marketing manager told
us she had been approached by the Sunday Telegraph who wanted to do a piece
about them. The marketing manager was delighted that the VAs had created such a
wealth of blogs and factsheets for her to draw on – all she had to do was copy
and paste the right paragraphs and send them off to the journalist. We were
delighted too – it’s this kind of repurposing that makes content marketing
great value for money, as well as empowering our clients to take their own
action.
Even if you haven’t been approached by a Sunday paper (!) it’s
still a great idea to repurpose your blogs, factsheets, ebooks and social media
posts.
Here are some of our favourite ideas:
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