One of the most common questions clients ask us is “how often should you post on your social media?” We’d love to give you a simple answer but unfortunately, there isn’t one! But what we can do is give you a bit more information so you can make the right choice about your own social media. And if you want to outsource social media, we can help there too.
Let’s take a closer look.
How often should you post on your social media?
The internet is full of articles telling you to post multiple times a day across all your social media channels. We love the theory…but seriously, who has the time?! Instead, prioritise sharing fewer posts while making sure each one is worth reading.
In general, it’s a good idea to post at least three times a week on social media. Of course, if one of your posts performs exceptionally, or you put a great deal of work into it, a smaller number of posts might be effective.
It’s also important to remember that different platforms have different norms. On LinkedIn, for example, you might share a lower number of posts but each one will be targeted, authentic and worth your followers’ time. But on X, Instagram and Pinterest, it’s usual to post several times a day.
How do you stay consistent on social media?
Most social media managers agree that consistency is more important than frequency. Posting consistently shows that you’re serious about what you do. Any potential clients or customers visiting your social media channels will see that your business is active right now. This means they’re considerably more likely to convert than if the last post were from six months ago.
Many of our clients choose to schedule their social media in advance, so they know it will appear online even if they don’t have time to post in real time. Whether they produce their own content or outsource it to one of our social media managers, the content is usually scheduled a month in advance.
A huge advantage of scheduling is that you and/or your social media manager can do all your planning at once. You don’t have to jump out of a heavy finance meeting straight into an upbeat Instagram post. Instead, you can put yourself into your social media groove and plan all your posts at once, then let them roll out in a timely fashion.
Doing all your planning is easier when you come up with a strategy and follow it. Maybe you create regular posts about different areas of your business, like a client spotlight, a product focus and a business tip every week. When you manage your social media within a strategic framework, you’ll soon see your content schedule fill up! And if you’re really stuck, think about what posts have worked well in the past and recreate that success.
It’s important to be consistent in your interactions as well as your posts. Remember to block off time each week to visit your social media channels, reply to comments you’ve received and interact with other accounts. If thought-provoking, insightful comments go unnoticed, your followers will stop typing them and your online community will dwindle. Fortunately, you can keep up the momentum with regular interactions.
Outsource social media
If you love the idea of creating stunning, effective, consistent social media posts but simply don’t have the time, our social media managers are here to help. Explore our site to find out more on how to outsource social media.
We don’t just talk the talk – we walk the walk too! Follow us on social media for great insights, rolling out consistently across the working week.