Do you experience fear of missing out when you hear of a new social media platform? If you do, ask yourself another question: is it fear of yourself missing out, or fear of missing out on potential new business?

If the latter, we are here to tell you not to worry. The best social media platform for your business doesn’t have to be the newest one. Instead, focus on the one your ideal clients and customers use most frequently. This will vary depending on your industry, so we’ve put together a handy guide to who uses what to help you find your online niche.

(By the way, it helps if you know who your ideal customers are before you start. If you haven’t considered this yet, check out our blog: How to identify your ideal client & market your business to them – Get Ahead VA)

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LinkedIn always goes a bit quiet over Christmas, with many of us closing for business until New Year. When we all reopened for business, however, Get Ahead hit the ground running and we were pleased to see our first posts of the year getting good traction. Our social media managers are always encouraging Get Ahead clients to be consistent in their posts and we’ve seen for ourselves that it works in practice. In this blog, we look at why it works and how to achieve it for your business.

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As a business owner, you probably already have a Company Page on LinkedIn, and you use it to share content, find contacts and get the word out about your business. But did you know that you can build your business’ social media presence by encouraging your staff to sign up too?

Of course, you can’t demand that your staff actively promote your business on their personal LinkedIn pages, but you can explain the benefits of doing so and provide some guidance that will help them to advocate for the business if they want to. To get you started, here are 4 reasons why it can be useful to link up with your employees on LinkedIn.

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