As we prepare for the shutdown of Universal Analytics at the end of June 2023, it’s important that business owners are ready for the new analytics programme, Google Analytics 4. Our new Google Analytics 4 migration services are here to help, but it’s useful to have your own understanding too.
What is Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google’s analytics software. If you have a retail business, you probably use Google Analytics already. It’s a data collection tool that with monitoring, visualisation, reporting and interpretation features. These help users to track their customers, look at trends and decide where to focus their energies.
GA4 comes with a variety of new features. For example, its developers have improved the display to make big data more user-friendly. They’ve enhanced the online privacy to make it compliant with current laws and best practice. They’ve developed additional user groups so you can track customer behaviour more accurately. And they’ve created the capability to combine data from your apps and websites in once place, so you can see a more complete picture. Fantastic.
Why does GA4 matter?
The first thing to say is that the current Analytics platform, Universal Analytics, will disappear at the end of June and be replaced by GA4. If you haven’t migrated by then, your analytics data will be lost.
But the change in Analytics platforms is also an opportunity. If you haven’t used Google Analytics seriously yet, the advent of GA4 is a good time to start. Savvy business owners look at their web data regularly and build up a picture of their online performance. They can feed this information into their broader strategy to maximise their chances of success. This is a great habit to get into – one which can really help you grow your business.
Unfortunately, it’s not always as simple as just opening up GA4 and seeing everything you need to know. The new platform is there to help you, but you need to understand its capabilities before you start. With good understanding, you can review and interpret the data it gives you, and use your findings to good effect.
Google Analytics 4 migration services from Get Ahead
There is a lot of responsibility when you’re running a business. We know that there are many fantastic businesses out there who are so busy providing their core services that they don’t have time to look analyse data. Data analysis is not everyone’s strength – we’re always meeting business owners who know they should be looking at it but keep returning to the tasks they’re good at instead.
If the arrival of GA4 is the catalyst you need to start reviewing web data and acting on the results, Get Ahead are here to help. Our data experts love helping business owners get more from their websites. We’ve put together three packages so you can choose the right level of support for your needs. These packages range from migration and compliance checking to detailed training and improved SEO.
To find out more about our packages, check out our summary here.
To find out more about our data experts and web developers, visit our team page here.