Do you experience fear of missing out when you hear of a new social media platform? If you do, ask yourself another question: is it fear of yourself missing out, or fear of missing out on potential new business?

If the latter, we are here to tell you not to worry. The best social media platform for your business doesn’t have to be the newest one. Instead, focus on the one your ideal clients and customers use most frequently. This will vary depending on your industry, so we’ve put together a handy guide to who uses what to help you find your online niche.

(By the way, it helps if you know who your ideal customers are before you start. If you haven’t considered this yet, check out our blog: How to identify your ideal client & market your business to them – Get Ahead VA)