Partner marketing & rebate campaign support

Who this service is for

This service is designed for marketing and commercial teams in businesses that run vendor or partner programmes, including:

• IT and technology resellers
• Payments and financial services providers
• Wholesalers and distribution businesses
• Any organisation managing MDF (Marketing Development Funds) or partner-funded campaigns

If partner marketing is important to your revenue, but difficult to resource consistently, this service is built for you

The Challenge

Partner marketing programmes come with strict rules:

• Defined deliverables
• Fixed deadlines
• Evidence and reporting requirements

In reality, internal teams are often stretched. Partner campaigns are added on top of BAU activity and become most pressured at quarter- and year-end, exactly when the financial risk is highest.

When campaigns slip, evidence is incomplete, or reporting is rushed, rebate income can be delayed or lost.

How we help

We step in as an extension of your team to take responsibility for delivery, either working to your brief or managing campaigns end-to-end.

Support can include:

• Campaign planning aligned to partner requirements
• LinkedIn, digital advertising and content delivery
• Asset creation and coordination
• Live campaign monitoring
• Evidence capture and organisation
• Clear reporting aligned to partner templates

You stay in control. We remove the pressure.

What you gain

• Partner campaigns delivered on time and to spec
• Evidence ready for rebate claims
• Reduced quarter-end stress
• Internal teams freed up for priority work
• Rebate income protected

In many cases, the support cost is significantly outweighed by the revenue it secures.

How it works

1. Partner requirements review – rules, deadlines, templates
2. Campaign build – messaging, assets, targeting
3. Delivery & optimisation – launch and manage activity
4. Evidence pack creation – screenshots, links, metrics
5. Handover – ready for finance or partner portals

Support can be ad hoc, campaign-based, or retained for peak periods.

Common questions

Can you work to specific MDF rules or templates?
Yes. This is core to the service.

Do you take full ownership of delivery?
Yes, or we can slot in alongside your team.

Can you support just at quarter-end?
Absolutely. Many clients use us precisely for this.

If you’re unsure where to focus partner spend, testing can help.

If capacity is the issue, we can support your team