Campaign testing & market validation

Who this service is for

This service is ideal for businesses that:

• Have tight marketing budgets
• Need to decide where to focus next
• Want evidence before committing to scale

Typical use cases include:

• Testing a new sector or vertical
• Exploring a new geographic market
• Validating a new product or service
• Refining messaging or value propositions

The Challenge

Many marketing decisions are still made on instinct or incomplete data. Teams are under pressure to deliver growth but don’t have the capacity, or permission, to test properly.

The result?

• Big bets made too early
• Budget wasted on unproven campaigns
• Internal confidence knocked when results disappoint

Our approach: test, learn, then scale

We design small, structured test campaigns, often in the £500–£1,500 range, focused on learning, not vanity metrics.

Tests are designed to answer clear questions, such as:

• Is there genuine demand?
• Which message resonates most?
• Which audience engages?
• Is this worth scaling or stopping?

What you get

• Clear evidence of what works (and what doesn’t)
• Reduced wasted spend
• Better-informed marketing decisions
• Confidence to scale successful activity in-house or with support

Sometimes the most valuable outcome is a clear “don’t do this”, saving months of time and budget.

Typical test formats

• Market tests: sector or geography outreach
• Message tests: comparing propositions or positioning
• List tests: data cleansing + engagement analysis
• Offer tests: lightweight landing pages and ads

Tests are time-boxed, focused and insight-driven.

How it works

1. Define the hypothesis
2. Build target lists and messaging
3. Run a short, controlled campaign
4. Capture structured insight
5. Deliver a clear recommendation: scale, refine or stop

Common questions

What’s the minimum budget?
Tests are typically £500–£1,500, depending on scope.

Do you provide the data and targeting?
Yes, including cleansing and validation, if needed.

Will we get a clear recommendation?
Always. Insight is the point.

Testing partner campaigns before scaling can reduce risk

If testing highlights skills gaps, we can support your team