PR stands for ‘public relations’, and it covers all the activities your business does to spread information, build relationships and present a positive image of itself to the world. In practice, this means communicating with the media, building a reputation through social media or organic marketing campaigns, managing internal communications, and running damage control if something goes wrong.

PR has become more and more important in recent years, as the influence of digital media has increased and provided businesses with many more avenues for connecting directly with consumers and the media. For this reason, it’s important to have someone with PR knowledge working on your team, to give your business a clear, consistent, and well-respected public voice.