Stuck in a marketing rut? Ideas to keep your marketing fresh and flexible
At Get Ahead, we’re full of admiration for small businesses who do their own marketing. However, we also know how easy it is to become stuck in a marketing rut. If you’re churning out the same content every week, or your page views aren’t as strong as they used to be, it’s time for a different approach to marketing.
In this blog, we catch up with marketing expert Steve who shares some his top tips for pulling yourself out of a marketing rut.
How do I know I’m stuck in a marketing rut?!
Steve: The biggest sign is that you’re doing what you always do but your figures are lower than you’d like. For example, if you create LinkedIn posts every week and your interactions are going down not up, your posts might be getting stale. Or if you used to get customers via your website but it’s all gone a bit quiet, you might have missed a new SEO trend. And if you’re just bored of all your content and you know, deep down, that it doesn’t really reflect your brand, it’s time for a change.
Fortunately, these problems are easy to solve. Here are my top ideas:
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Check the algorithm
Google, Meta (Facebook & Instagram), LinkedIn and other platforms are forever updating their algorithms! Just when you thought you’d found a successful formula, the platform changed the way it worked and now your customers no longer see your content.
If you can see your page views or post views going down in number, your old approach might need a refresh. Check out updates on the Search Engine Journal, or ask a SEO or social media expert to audit your digital content.
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Update your content
While I’m a big fan of some smart repurposing, even the best content wears out eventually. If your social media followers have seen all those life quotes, product images, blogs and infographics before, that’s probably why they’re not interacting with them anymore.
Instead, create some new content. Build on a frequently asked question or write a case study on a recent project. Alternatively, you could work with a marketing expert to generate some new ideas and turn them into shareable content.
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Try a new medium
Unless you’re a massive brand, it’s unlikely that you’ve got the resources to cover every sort of marketing. But that doesn’t mean you have to stick with the ones you’ve always used. For example, if you’ve never had a newsletter before, maybe it’s time to set one up. Remember, you’re not pestering people, you’re informing them! Maybe you’ve been reluctant to explore video but your customers would really benefit from seeing you demonstrate your products.
Jot down a list of all the marketing approaches you don’t currently use and choose one to explore. If the one you choose is completely new to you, don’t worry – Get Ahead’s team of experts (including me!) are all here to help you.
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Find the latest trend
Business owners have really busy lives and it can be hard to keep up with marketing trends in your industry. However, investing some time exploring what others in your sector are saying in the press and on social media will pay off – looking at the hashtags that popular posts are using is a great start. You might find a new trend to inspire a different marketing approach.
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Outsource
Bringing some new people into your marketing team can generate lot of exciting changes. Freelancers and virtual experts have worked for lots of different organisations – they’re buzzing with fresh ideas that they can’t wait to share with you.
Marketing support from Get Ahead
If you know you’re stuck in a marketing rut and it’s time for shake-up, Get Ahead can help. As well as Steve, we have a strong team of marketing experts to support you. Whether you need an hour’s tuition on uploading YouTube videos or a complete marketing team, our outsourcing model can deliver the right solution for you. And because we’re fully flexible, you can have as much or as little support as you need, all within your time and budget.
Explore our site to find out more, or follow us on social media.
