How to build a network with people to grow your business
Networking is a great way of to get your business out there, tell others what you do and take your business to the next level. However, it’s very important to talk to the right people so that every connection is worthwhile. In this blog, we talk to regional director Lisa Middleton about how to be strategic and build a network with people to grow your business.
Why is it important to be strategic at networking?
Lisa: When we go to a networking event, it’s really easy to focus on attracting new clients who will book our services directly. There’s nothing wrong with doing that, especially if it turns into regular business. However, it’s also worth making the effort to talk to people who can support us in an ongoing way, rather than pay us for a one-off service. This is how to make these events more worthwhile and more sustainable.
When I’m at a business event, I always make myself available to potential clients, in case they want to book a call with me and use Get Ahead’s services to support their business. But I also make sure I connect with others who offer a service – this can often create more opportunities for future work. For example, I might make a point of connecting with an accountant. It’s a great starting point for me – the accountant might have clients who need other outsourced, back-office services like the ones Get Ahead provides. And if the Get Ahead finance experts are at capacity, I have another accountant I can invite to join the team.
How could I put strategic networking work in practice?
Lisa: Think about what conversations you would like to have that would grow your business. For example, talking to others in your sector could give you insights into industry developments so you can adapt your offering accordingly. You can also find the differences and connections between what you both offer. Maybe your services complement each other and you could combine forces to provide an even better service.
You can also talk to others outside your sector who might be able to give you an introduction to a wider group. If you have a product that would benefit a particular market, networking could give you a valuable inroad.
It’s a good idea to think about this before you leave for the event. Networking is time away from your desk and you should use it as efficiently as possible.
Networking in your local area
Get Ahead hosts regular networking events at Metrobank. These events are great ways to meet other local businesses, expand your business family, make connections and find more work. Explore our events page to find out more – we’d love to meet you!
