Exceptional Leader Academy – a one-off email marketing project
Background
The Exceptional Leader Academy is based in Woking in Surrey and provides leadership training and development. Founded by Dene Stuart in 2012, the ELA offers a range of courses and workshops based on the principles of neuroscience, positive psychology and metaphysics.
Challenges
Dene runs the ELA single-handed, balancing back-office tasks with delivering in-person and online leadership coaching. While he has successfully managed his time to ensure that he meets all the requirements of running a business, one-off projects pose more of a challenge.
Dene was planning a two-day leadership workshop and identified that the most effective way to promote it was via his up-to-date email contact list. He wanted the communication to feel personal and come directly from his account, rather than using marketing email software. However, he didn’t have the time or expertise to create a marketing email to advertise the event. It was important to promote the event at the right time, maintaining momentum while also giving delegates enough time to plan and prepare.
Solutions
Get Ahead introduced him to Sarah and Gaida who used Dene’s email template and circulated the communication from his account.
Outcomes
The email campaign was highly effective, with many local business owners signing up for the leadership coaching workshop. Dene was delighted to find that the Get Ahead process is smooth and prompt. His outsourcing objective was to save time – he was pleased he saved time not just on the actual email campaign but also on dealing with Get Ahead.
“Working with the team at Get Ahead was a very pleasurable experience. They understood what I needed and why and demonstrated a very commercial perspective. They are very pleasant people to work with and work hard to make sure that engagements run smoothly and to plan. I have no hesitation in recommending Get Ahead as a resource for any busy business owner.” Dene Stuart, Founder, Exceptional Leader Academy
