Why Replacing a Marketer Isn’t the Same as Knowing What You Need
When a marketing lead leaves, the instinctive response is to find a replacement quickly. Businesses want continuity and minimal disruption.
But replacing a person doesn’t always solve the problem.
The questions many teams avoid
A departure often exposes uncertainty:
- What marketing activity is actually driving results?
- Which skills are missing?
- Has the business outgrown the role?
Hiring like-for-like can embed the same issues for another year or more.
Why a short pause creates better outcomes
Short-term expert support during transition allows businesses to:
- Review performance objectively
- Identify real skill gaps
- Clarify priorities before recruiting
This approach reduces the risk of expensive mis-hires and misaligned marketing strategies.
Clarity before commitment
Taking time to reset doesn’t slow growth, it enables it.
The strongest marketing teams are built intentionally, not reactively.
Our Regional Director Lisa Middleton points out that “transitions are an opportunity. Short-term expertise gives leaders the insight they need to design the right marketing role, rather than inheriting yesterday’s structure.”
If a reset sounds sensible, you can read more here or contact us today to find out more.
