How do you know it’s time to rebrand?
How do you know it’s time to rebrand? Well, that depends on a number of things. Crucially, we don’t believe you should ever be afraid of rebranding. Yes, it sounds scary but it doesn’t have to be as big a deal as you might think. A few years ago, we went from “GetAheadVA” to “Get Ahead” – not only did we survive but it proved to be a very good move for us.
In this blog, we look at some of the signs that it might be time for you to rebrand your business.
1. You’re thriving
Deciding to rebrand doesn’t mean you’re failing. On the contrary, most businesses that successfully rebrand are in a secure position when they do so. When your business is thriving, you can stop firefighting and find enough time to reflect on your business and what it does well. These reflections can help you pin down your brand identity and create something newer and stronger.
2. You’ve changed what you offer
When you first set up a business, it’s natural that you should offer a range of products or services. You’re testing the water and you want to see what works. And when you’ve found what works, you can use it to drive your business growth.
Of course, this also means that there are some aspects of your offering that will fall by the wayside. Rebranding will reflect your fresh focus and highlight what you offer right now.
This is what led to us deciding to drop “VA” and market ourselves as “Get Ahead.” We recognised that our differentiator from other virtual assistant agencies is that we offer specialist services like graphic design and HR, in addition to day-to-day admin support services. We still offer VA services but our change of name shows that we are more than just a VA agency.
3. Your client base has changed
Savvy business owners know that they can’t please everyone all of the time. However, it’s also natural that you started your business hoping to appeal to as many people as possible! Now, as time has gone by, you might find that you know your clients a lot better than you used to. And now you need a brand that reflects them as much as your business.
7. Your original brand isn’t strong
If your business logo is something you cobbled together to go on your first website five years ago, it probably needs updating. This is because your business deserves a strong logo and clear brand guidelines. Not only is it more professional but it makes life easier for you and your employees. If you’re putting together a banner for an expo, for example, you’ll have instant access to the right colour palette and design templates.
Outsource branding and logo design to Get Ahead
If our blog has got you thinking about a rebrand, we’re here to help. Check out our graphic design case studiesto find out more, or follow us on social media.
