4 apps for scheduling social media posts
Managing your business’ social media can be a full-time job. If you want to stay on trend, connect with your audience and post regularly, you could easily spend all day doing it – never mind running your business!
This is where scheduling comes in. Rather than creating posts as you need them, there are apps that will let you schedule your posts ahead of time. This means you can create a batch of posts and release them when the time is right – even during unsociable hours.
To help you get started, here are 4 of the best apps for scheduling social media posts, and some advice about the best times to post your content.
- Buffer allows you to access all your social media accounts from one place, and it will automatically post your content according to the schedule you choose. What’s more, it provides detailed analytics so you can keep track of how your posts are doing.
- Later is specifically designed for Instagram, and it uses a visual scheduling calendar so that you can see exactly what you’re posting and when. You can also preview your entire feed, to help build a consistent look for your brand.
- Ripl combines all your social media accounts into a single platform and has an intuitive scheduling system that can post to more than one account at once. It also provides templates for all sorts of content, from pictures to videos to animated posts.
- Hootsuite is your one-stop shop for social media, from post scheduling to analytics to finding the conversations that are relevant to your industry. You can add multiple social media accounts and multiple users so others on your team can join in.
When to post
There has been all sorts of research into the best times to post to social media, and although you should run tests to see when your own audience is most responsive, this data from Meltwater and Sprout Social can provide some guidelines:
- Facebook: Weekdays, between 8am and 5pm. There are peaks in engagement in the middle of the week between 12pm and 3pm.
- Instagram: Weekdays, between 8am and 5pm, and weekends between 8am and 2pm. Users are also particularly responsive at 2am and 5am on weekdays.
- Twitter: Weekdays and weekends between 8am and 5pm, and in the evenings during the first half of the week. Peak engagement happens on Friday mornings, between 9 and 11am.
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