What exactly is a brand?
Our branding experts are often asked, “What exactly is a brand?” While it’s easy to think that branding is all about design, there’s a lot more to it than that. To understand branding, it can help to ask yourself if your business were a person, what would they look like, what would they enjoy, how old would they be, what values would they hold? Thinking like this can help you think of branding in a broader way.
If you’re ready to think bigger, read on. In this blog, we share our ideas for what a brand includes, so you can build credibility and connect with a new audience.
A brand is made up of…
Your logo
A strong logo is a clear representation of your business. Your graphic designer will consider your business story, goals and products to create a visual representation that your audience can engage with.
Your colour palette
Colour can be very powerful – it can communicate emotion, create an atmosphere or build on an existing idea. Remember, these aren’t just colours for your logo – they’ll also appear on your website, social media channels and even uniforms and vehicles.
Your tone of voice
The way that you talk to your audience does a lot to engage them. Think about the kind of customer or partner you want attract. Ask yourself what sort of language they use, what they want to hear from you and how.
Your values
Many businesses share their values on their websites, which can be a useful way to communicate what they stand for. And when we really embed these values in every area of the business, their power really increases. Your values will help you attract and retain customers and clients, as well as establishing you as the market leader and helping you fill your vacancies with strong candidates.
The sum total
Remember to measure the strength of your brand against its own success. Is it working? Are you attracting the right customer who want to buy your products and join your community? A strong brand has everything we’ve listed above. Each element works with the others to personify your business, creating a three-dimensional brand your community can engage with.
Outsource branding to Get Ahead
If our blog has made you consider whether to outsource branding, Get Ahead can help. Our experienced marketing team can look at every aspect of your brand, from outward appearance to sincere values, sharpening it up to connect with customers to help your business grow.
Explore our site to find out more, follow us on LinkedIn or contact your local regional director today.
