What social media is best for business?
Social media is a fantastic tool for marketing your business. It’s free, easy to use and a great way to engage directly with your customers and clients. You can also outsource social media, winning back time and gaining dedicated support. But what social media is best for business?
In this blog, our social media expert Chloe talks us through the different platforms to help you decide which social media platform you should prioritise.
What social media is best for business?
Chloe: the best social media platform for your business depends on a number of factors, like who your audience is and what kind of content you share.
Different platforms are suitable for different kinds of content. For example, if video is the strongest way of marketing your business, it’s a good idea to put YouTube or TikTok at the centre of your social media marketing. And if your services lend themselves to long-form content, choose a platform that supports links to blogs like LinkedIn or Facebook.
It’s also important to remember that different demographics use different social media platforms. B2B businesses often share content on LinkedIn, for example, while lifestyle brands attract followers on Instagram. That said, there is some overlap – amazingly, Innocent Smoothies have gained loads of traction on LinkedIn while B2B brands have done well on Instagram and Facebook. Consider who your audience is and which social media platforms they use…but keep an open mind too.
How do I know who my audience is?
Chloe: Social media is free to use, but it’s still important that the time you invest in it is well spent. When we target the right audience, we can be sure that we’re using our time efficiently.
I encourage my clients to imagine their ideal customer – how old they are, what they do for a living, whether they have a family, where they live, what matters to them and even what their names might be. With this information, you can work out which social media platform they are most likely to use. This is the platform where you should focus your energy.
What content should I share?
Chloe: Instead of asking what content to share, think of the kind of content that best showcases your offering. If you specialise in tailored consultancy work, it’s important that you come across as someone who thinks in detail and understands the nuances of the industry. LinkedIn and X are great platforms for diving deeper into common questions and seriously analysing current issues.
On the other hand, you might have a retail business or a lifestyle brand, in which case Instagram is a great platform for you. Share photos of your latest product or short videos of the experiences you offer.
Decide what content best tells your story, and which platform is the best place to share it. Then consider which platforms your customers and clients use. They should overlap! This overlap is the platform where you should concentrate your energy.
How many social media platforms should I use?
Chloe: I never want my clients to feel under pressure to use every single social media platform. Instead of churning out content on lots of different platforms, I believe it’s more effective to focus on the platforms where you’re able to post regularly. For example, if someone is researching you on Facebook and you haven’t posted for several months, it could look as if you’ve gone out of business (even if you haven’t). You’ll only find Get Ahead HQ on LinkedIn, Facebook and Instagram – we’ve weighed up the pros and cons and decided where to focus our efforts.
When you remember that effective content is tailored for the platform where it is posted, it’s easy to see that using too many channels is a waste of resources. Most businesses don’t have the capacity to adapt their message for every platform – particularly if it doesn’t grow your business.
If you’re trying to work out which social media platform is the right one for you, Get Ahead’s detailed guide can help.
Outsource social media
Outsource social media and benefit from consistent posting, expert content creation and regular analysis of your interactions. You’ll also gain back loads of time – no more labouring over graphics or getting distracted online.
If you’re ready to outsource social media, we hope you’ll consider Get Ahead. Read more about what we offer here, or follow us on LinkedIn to see us in action.
