Regional Director - Wessex - Get Ahead

Regional Office(s)

Bournemouth, Christchurch & Poole

Salisbury

Southampton

Winchester

Regional Director for Dorset, South Hants and Wiltshire, aka Wessex

Supporting Ambitious SMEs With Flexible Expertise

I work with growing businesses who need additional capability, but not necessarily additional headcount.

 I connect SMEs with flexible expertise across marketing, HR, business support and operations, helping them scale sustainably without the fixed overhead of full-time hires.

Alongside leading my region, I also shape our structured marketing propositions nationally, drawing on my background in B2B marketing and campaign leadership.

Commercial & Marketing Background

Before joining Get Ahead, I spent over 20 years in B2B marketing within global organisations including EY and Computacenter, followed by senior roles in the fintech sector.

My experience spans:

  • Brand positioning and PR
  • Campaign strategy and execution
  • Cross-functional project leadership
  • Partner and community marketing
  • Measuring and refining marketing performance

Working across product, sales and marketing functions taught me that successful growth relies on alignment, accountability and clarity, not simply activity. That mindset underpins how I support clients today.

How I Work With Clients

Many businesses reach a point where:

  • Capacity is stretched
  • Specialist skills are needed
  • Marketing lacks structure
  • HR or operational processes need strengthening

My role is to understand the commercial objectives first and then match the right expertise from our team to deliver practical, measurable outcomes.

Sometimes that’s marketing leadership.
Sometimes it’s HR compliance support.
Sometimes it’s business support or operational delivery.

It’s rarely just one discipline, and that’s the strength of the Get Ahead model.

Marketing Propositions I Lead

In addition to supporting clients regionally, I lead the development of several of our structured marketing offers, including:

These were developed in response to recurring challenges we see across growing SMEs, ensuring that marketing investments translate into commercial returns.

Why Get Ahead

I joined Get Ahead because I saw the power of combining senior-level experience with flexible delivery. Our unique model allows businesses to access high-quality expertise exactly when they need it, without long-term commitment or unnecessary overhead.

For me, it’s about bringing clarity, structure and the right people together to help businesses move forward with confidence.

Outside of Work

I’m lucky enough to live where the South Coast meets the New Forest. Being outdoors is important to me, long dog walks, fresh sea air, and having space to think all help me reset. That time away gives me clarity and perspective, which naturally feeds into my work.

Let’s Talk

If your business has reached a point where you need capability, clarity or additional capacity, I’d be delighted to explore how we can help.

Please get in touch on 077661 11963 or lisa.middleton@getaheadva.com.

We pride ourselves on being the staff you don’t see, but the difference you do.

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