Meet the VA: Laura Sands

Here at Get Ahead VA our people are everything. Our ever growing team has a wide range of highly skilled professionals with different backgrounds, expertise and even different personalities to ensure that we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our new virtual assistants Laura who recently joined our Get Ahead VA Berks & Hampshire team. Laura is a copywriter and blogger with 17 years of marketing experience:

Name: Laura Sands

Area of expertise: Copywriting and proofreading

When & why did you join Get Ahead VA: I joined Get Ahead VA in June 2017 as a way of increasing my network of homeworkers. I love working from home, but it can sometimes feel quite isolating. It’s good to know I am part of a team who are doing the same sort of thing as me, and who I can approach for advice and support if needed.

What did you do before you joined Get Ahead VA: I worked for 12 years in FMCG marketing, covering a number of well-known personal care brands and working on both B2C and B2B brands. I was responsible for brand strategy, new product development and marketing communications, as well as team management and financial analysis. I then retrained as a copywriter, partly to give me a more flexible occupation and to allow me to feed my geeky love of words, punctuation and obscure knowledge about a myriad of subjects. I now write copy for blogs, websites and brand literature – anywhere words are needed. My background in brand management means I have first-hand experience in using language to support and build a brand or business. It also means I understand the importance of correct and consistent tone of voice across the marketing mix.

Career highlight to date: Hearing a client tell me how excited she was when she read the work I did for her new business was a real highlight. She had struggled with it on her own for so long and was delighted to see her ideas burst into life on paper.

Plans for the future: To continue to write great copy for great clients. I would also quite like to see my kids grow into great writers…although they seem more interested in Lego and bike-riding right now, so I think I have a bit of a wait on my hands there!

If your business could benefit from the copywriting skills of Laura or any of our other virtual assistants in the UK please get in touch on 01483 332220 or [email protected]. We love to take on the tasks you don’t have time to do, don’t have the skills to do or simply don’t want to do. We pride ourselves on being the staff you don’t see, but the difference you do.

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