January checklist for small businesses

2021 could well be an interesting year. As well as Brexit and its as-yet-undiscovered implications, many business owners have learned a lot from the coronavirus pandemic, like the importance of being flexible and embracing change. Others may have started up on their own after being furloughed and this will be their first January as business owners. However you’re approaching 2021, it’s important to set up your business goals and working ethos right at the beginning of the year, to keep you on track and resilient.

Here are four points that are on our January checklist – we hope they’re on yours too!

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Online networking – our top tips

Thanks to the pandemic, we are all using Zoom and online meeting platforms far more than we used to. There are many applications for online meetings that we’d never thought of until this year, and holding networking events online is one of them. While many of us prefer real-life networking, we have also seen the advantages of online networking – not having to travel makes networking more cost-effective, and we are also able to attend events that are outside our usual patch. You never know – even when the working world returns to normal, we might carry on networking online.

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5 ways a VA can help out during the Christmas period

A virtual assistant (VA) can be useful for a small business at any time of year, but especially so over Christmas, when things get busy and people start taking time off for the holidays. Get Ahead VA’s franchisees know how much their VAs are needed during the festive season, and they offer a wide range of services to help out local businesses at this time. Here are 5 key ways that hiring a VA can make a difference to your business this Christmas. 

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Landing pages and automated newsletters – how a VA can help

Our West Yorkshire franchise has recently had a number of requests for support with landing pages and newsletter automation. Landing pages are great for increasing conversions, and newsletters are a great communication tool. Best of all, once your automation is set up, it’s easy for you, your team or your virtual assistant to run email marketing campaigns without having to start from scratch each time.

In this blog, we look more at landing pages and automated newsletters, and how virtual assistants can help you.

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Should your B2B business run a Black Friday promotion?

This year, 27th November will be Black Friday, one of the biggest days for sales and shopping in the pre-Christmas calendar. For many businesses, this is one of the most important days of the year, and that may be especially true this year due to the economic slump caused by the global pandemic. 

But for service-based and B2B businesses, the question of whether to run a promotion for Black Friday is a tricky one. Can you run an effective campaign if you don’t sell physical products? What might a B2B business offer instead? If you’re pondering these questions right now, let us inspire you with a few ideas about how to run a Black Friday promotion for a B2B business. 

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What is a digital marketing strategy and why do you need one?

By Marie Peters, Regional Director for West Surrey

2020 has seen an increase in time spent on line by all age groups, with UK adults now spending over 4 hours a day online.

People are spending more time on social networks to connect with others as well as catch up on the news, whilst newspaper print sales plunged during lockdown. Consumers and businesses alike are always online and you need to be able to reach them there.  

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Online training facilitation – how a VA can help your training run smoothly

As we embark upon England’s second lockdown, it’s great to see how many businesses have been able to relaunch (or continue) homeworking, building on everything they learned last time. In these trying times, we’ve seen a material demand for Zoom facilitation, particularly for training sessions. We’ll be honest with you, we’ve had to ramp up our skillset pretty quickly too, but now Get Ahead VA is offering a behind-the-scenes service for online training that we are really proud of.

Because Zoom training facilitation is a new service, we’ve noticed that while some clients know exactly what Zoom challenges they are trying to overcome, others have no idea what aspects of online training they could possibly outsource! In this blog, we break down the elements of online training facilitation to give you a clearer picture of how outsourcing Zoom management and tapping into our Miro expertise could help you.

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Five tips for constructive feedback

At Get Ahead VA, we have a large team of virtual assistants to draw upon, so we can always find someone with the right skills and personality to work with your business. As such, we’re quietly confident you’ll develop a good working relationship with your VA and that the positive feedback you give will outweigh the negative!

VAs are professionals and are used to receiving comments, positive and negative, and acting upon them. For many reasons, it’s important to give feedback. When business owners withhold criticisms, it can result in issues going unresolved, ultimately causing the breakdown of the working relationship. And when business owners don’t show their appreciation, the VA might feel under-valued and less motivated. Fortunately, when you give useful feedback, it enables the VA to develop the work they are producing so they can support your business in the right way.

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Meet the VA: Louise Floyd

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Louise, who is a highly experienced Business Development Manager.

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