Here at Get Ahead VA we have experts in a huge variety of fields. From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our experts can add value to many aspects of your business. In our current Expert Showcase series our VAs are delivering some of this expertise to you, with a series of ‘How to’ guides to help you get the best ‘bang for your buck’ in your business.
In this month’s guide Vanessa, one of our marketing experts, evaluates two alternative tools for social media scheduling – Hootsuite and Buffer, discussing which might be the best solution for you and your business.
“For many businesses, social media is a key part of their marketing strategy but it can be time consuming. With a variety of platforms to work on, all requiring regular and relevant content, many people turn to social media scheduling tools to assist the process”
Hootsuite claims to be the ‘leading social media dashboard’ and has been around for nearly 10 years. It enables you to schedule activity on most major social media platforms including Twitter, Facebook, Linkedin, Instagram and Google+. The dashboard allows you to view full activity on all your accounts – mentions, retweets, live feed etc. Its ‘Pro’ package for Entrepreneurs and business owners includes up to 50 social media profiles, enhanced analytics reports, bulk message scheduling, up to 10 team members and a number of useful Apps and at £6.99 a month on an annual plan, it provides good value when compared to alternative providers. (more…)