Get Ahead VA Blog

What is LinkedIn Pulse and why should you be using it?

LinkedIn Pulse is a self-publishing platform.  This means that you can write articles or blog posts and rather than publishing them just on your own blog or website, you can publish them on LinkedIn.

Access to a worldwide audience

The immediate benefits are obvious.  For your own website or blog the audience will be limited to your website users – or possibly your social media or email database audience if you publicise it using these means.  However, publish an article on LinkedIn Pulse and potentially you can hit the millions of users worldwide currently registered on Linkedin – and even those without Linkedin accounts.

Publishing on LinkedIn Pulse can also benefit your SEO, providing good quality links back to your own website.  Your Pulse posts are listed on your profile, so publishing regularly can improve the appearance of your profile, as well as your influence within the Linkedin network.

So if the benefits are obvious, how do I get started?

Pulse used to be a standalone news aggregator app which LinkedIn purchased in 2013.  It has now been fully integrated into the LinkedIn desktop, so you may even be using it without realising it.  Every time you choose to click on the box ‘Write an article’ as opposed to simply sharing an update, you are publishing on LinkedIn.

The key steps to posting your first article are as follows: (more…)

Meet Regional Director: Suzanne Cox

Meet Regional Director: Suzanne Cox

Here at Get Ahead VA, our people are everything. We’re dedicated to growing our business all over the country, so our customers can access a wide range of highly skilled professionals wherever they are. We currently have regional offices in Bristol, Leeds, Newcastle and Berkshire & North Hampshire.

Here’s 60 seconds with one of our Berkshire & North Hampshire Regional Directors, Suzanne, who is working alongside fellow Regional Director Kristy Roff.

Name: Suzanne Cox

Area of expertise:  I’m an experienced Virtual Assistant myself; highly resourceful, proactive and detail oriented with a core enthusiasm for HR.

When and why did you join Get Ahead VA? I joined Get Ahead VA in May 2019 after running my own Virtual Assistant business.  I always aspired to grow this business and support other local VAs, so the opportunity to run an established franchise came just at the right time.

What did you do before you joined Get Ahead VA? I built a career in operational HR for two multinationals and took redundancy as an opportunity to start my own business as a Virtual Assistant.  I had six great years when my children were young being able to manage my work around their needs.  I love the varied, reactive nature of VA work and particularly enjoy supporting start-ups to grow to the point where their needs for a VA develop.

Career highlight to date: I’ve been fortunate to have some great roles in my career, all giving me new insights into business, people and myself.  Managing and analysing performance management data for over 15,000 global employees in a part time role was certainly my biggest achievement and gave me the skills and confidence to liaise with a range of senior people. I’m really looking forward to taking all my experience into Get Ahead.

Plans for the future:  To build the Get Ahead business in Berkshire & North Hampshire with a team of experienced VAs helping our clients’ businesses to grow.


If your business could benefit from Suzanne’s help, or to find a regional office where you are, please get in touch on 01483 332220 or [email protected]. We pride ourselves on being the staff you don’t see, but the difference you do.

Meet the VA: Carrie

Meet the VA: Carrie

Here at Get Ahead VA, our people are everything. Our ever-growing team includes a wide range of highly skilled professionals with different backgrounds, expertise and personalities to ensure we can find exactly the right virtual assistant to match our customers’ requirements.

Here’s 60 seconds with one of our VAs, Carrie, one of our VAs who specialises in marketing.

Name: Carrie Jones

Area of expertise: Marketing strategy and WordPress website design and updates

When & why did you join Get Ahead VA: I joined Get Ahead VA in October 2016. I was looking for a role which would allow me to use my wide variety of skills in marketing and work from home around with my 2 dogs Ellie and Steven!! I discovered Get Ahead on social media and met up Rebecca shortly afterwards. I instantly felt a connection with Rebecca and Get Ahead and think the company ethos and mission is a fantastic concept to help busy business owners! Get Ahead VA is perfect for me, as it offers the flexibility and variety I need, without the isolation – I am very much part of a team of other professionals just like me!

What did you do before you joined Get Ahead VA: Before joining Get Ahead I had worked for a variety of business both large and small family run businesses within marketing. Developing various skills including social media, email marketing, website design, branding and marketing strategy.  Marketing is such a huge area which requires a lot of research and self-development to stay up to date with the ever growing demands of businesses and changing technologies. I specialise in working with businesses to truly understand their target clients and what marketing will work for them and also regularly work on WordPress websites, both existing website updates and creating them from scratch.

What do enjoy most about your role:  I feel the most pride when I work with clients that don’t know where to start with their marketing and branding…they have generally tried things that haven’t worked before and are feeling a little lost about how to get more clients. Once we have had a meeting and done some research I can put together a plan of action that is easy to follow to achieve the clients goal of getting more clients!

Plans for the future: I want to continue helping businesses achieve their goals and sharing my knowledge with them. On a personal note and in my spare time I do a lot of work with dogs and will continue with this to bring as much joy and happiness to as many dogs as I can!


If your business could benefit from Carrie’s help, or from any of our other VAs, please get in touch on 01483 332220 or [email protected] We pride ourselves on being the staff you don’t see, but the difference you do.

Client Focus: Taylor Clarke

Here at Get Ahead VA we are privileged to work with a wide variety of clients ranging from surgeons to software companies, photographers to physiotherapists and financial consultants to fashion designers.  All of our clients are motivated and driven, with clear plans for future growth.  They recognise the value of outsourcing, passing onto others tasks that either they lack skills in, or tasks that drain their valuable time.

Here’s 60 seconds with one of our clients Taylor Clarke, an organisation effectiveness and development consultancy who were looking to develop new clients, reposition their service portfolio and open up new markets for their services.

What situation was your business in when you came to Get Ahead VA?

The oil and gas sector had been a major source of business for us, but times were changing.  Development budgets were being squeezed as the price of oil dropped.  We needed to put more emphasis on developing other channels for our business to balance our risk and provide a strong basis for future growth.

(more…)

Expert Showcase: How to write a winning awards entry

Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our VAs can add value to many aspects of your business.  In this Expert Showcase series our team deliver some of this expertise to you, with ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our PR & Marketing specialists Caroline talks about how you can write a persuasive and compelling awards entry to help you grow your business through PR:

“Awards can be a fantastic way of boosting the profile of your business – both locally and online.  Simply being nominated for an award is an accolade in itself, and being selected as a finalist or even winning an award provides fantastic fuel for your PR and social media.  Every step of the awards process is an opportunity to talk positively about your business and about the third-party recognition you have gained.

CHOOSING THE RIGHT AWARDS (more…)

Meet the VA: Ian

Meet the VA : Ian

 

Back in the 90’s when Ian left school he initially trained as an electrician but soon found a passion for design & development – so went out and taught himself how to code in HTML. Being a new trend not many businesses had a website so Ian decided to offer his skills to his employer and they soon added them to their list of services. Ian was then approached by News International to work on their email marketing campaign designs and from there he learnt his trade as an email marketing specialist.

Nearly 20 years on Ian still enjoys coding and designing websites as well as planning and executing email marketing campaigns and has worked with some big brands over the years.

In his spare time Ian manages a local football team as well as coaching his son’s side. He loves being able to help others wherever he can.


If your business could benefit from the expertise of Ian or any of our other virtual assistants in the UK please get in touch on 01483 332220 or [email protected]. We love to take on the tasks you don’t have the time to do, don’t have the skills to do, or simply don’t want to do. We pride ourselves on being the staff you don’t see, but the difference you do.

Meet the VA: Alan

Alan | Telephone Answering & Customer Service

Here at Get Ahead VA our people are everything.  Our ever growing team has a wide range of highly skilled professionals with different backgrounds, expertise and even different personalities to ensure that we can find exactly the right VA to match our customers’ requirements.

Here’s 60 seconds with one of our VAs Alan who heads up our telephone answering team:

Name: Alan

Area of expertise: Telephone Answering and Customer Service

When & why did you join Get Ahead VA:  My team and I joined Get Ahead VA early in 2015 to provide call answering support.  It was a bit daunting on the first day – however with help from my excellent team we’ve had a smooth transition and been able to continue to deliver the high levels of customer service that Get Ahead VA customers are used to.   (more…)

Meet Get Ahead VA Business Manager: Tarn

Get Ahead VA Business Manager: Tarn

Here at Get Ahead VA our people are everything.  Our ever-growing team has a wide range of highly skilled professionals with different backgrounds, expertise and even different personalities to ensure that we can find exactly the right VA to match our customers’ requirements.

Here’s 60 seconds with our Business Manager Tarn who joined the team in 2017, bringing with her exceptional organisational skills and a love of numbers:

Name: Tarn

Area of expertise: Organising – admin, finances, travel…or all of them together!

(more…)

5 steps to franchising success

Franchising can be a great way to grow your business.  It can enable you to expand your geographical reach as well as your penetration of key markets.  It is a well-known model used all over the world by smaller companies as well as larger scale multinationals such as McDonald’s, Clarks shoes, Interlink Express and Toni & Guy. 

Franchising is also a fast-growing industry, with the latest bfa/Natwest Franchise survey revealing an industry worth £15.1bn in the UK, three times the size that it was 20 years ago.  44,200 franchise outlets employ 621,000 people, an increase of 70% over the last 10 years.

What is franchising?

Business format franchising is the granting of a license by one person (the franchisor) to another (the franchisee), which entitles the franchisee to own and operate their own business under the brand, systems and proven business model of the franchisor.” British Franchise Association

A variety of different industries lend themselves to a franchising model, but it isn’t for everyone.  Managing a group of franchisees is completely different to running your business – and one can certainly distract from the other if not handled properly.  If you think franchising might be right for your business, then here are our five top tips to ensure your franchising journey is a success:

(more…)

Expert Showcase: How to make effective videos for your business

Here at Get Ahead VA our team includes experts in a wide variety of fields.  From Accounting to Admin, Hootsuite to Holiday cover, Email Marketing to Excel, our virtual assistants can add value to many aspects of your business.

In our Expert Showcase series our team deliver some of this expertise to you, with a series of ‘How to’ guides to help you get the best bang for your buck in your business.

In this guide one of our marketing and PR specialists Starr talks about how you can video to boost your online marketing and make a real impact with your customers: 

Video is a hot topic for 2017.  In fact, it has seen a massive rise in importance over the past few years.  This is driven by a number of factors, including the increasing use of mobile, our time poor/information hungry lifestyles and the increased accessibility of technology.  Gone are the days where video was a highly expensive medium for only the largest of companies with the biggest of budgets.  You can now get started with video straight away, by yourself and from the comfort of your own home with just your smart phone.

(more…)