Copywriting services are a great solution for regular blogging. Outsource your blog and then turn your attention to your core business, secure in the knowledge there’ll be on-brand content ready to share on a regular basis.
However, just because a blog is published regularly, it doesn’t mean it has to follow the same structure every time. In this blog, we look at ideas for alternatives to the usual format. Read on for inspiration!
This amusing and oddly high-pitched word wasn’t in the dictionary ten years ago. But it is now. Listicles – lists that are articles – are increasing in popularity. They’re a great way to share information in bite-size chunks, and they’re easy to repurpose into social media posts. Use the listicle structure (like this!) to share top tips, pros and cons or new ideas.
Everyone loves a quiz and the quiz structure works well in a blog too. Dynamic software is now available to gather and interpret answers (we’ve used this for our online quiz) but you can also create a basic quiz yourself. Write a multiple-choice quiz and ask readers to evaluate their own answers. If they scored mostly As, for example, it might mean they’re coping with their workload well. But mostly Bs would indicate that they need your help. Or something else! Tailor your quiz to your business and make sure one of the results is a clear call to action.
Marketing folk are always talking about “storytelling” – why not use your blog to literally tell a story? Ask your copywriter to get creative and write a fantastic short story about your business. Invite your readers to peruse it on their tea break. Consider creating characters to represent your ideal customer, or use a setting that relates to what you offer. Have fun with it!
- Photo blogging
Depending on what your business does, making a picture-led blog might be the best way of showing potential customers what you offer. Consider a gallery format, with stunning photos of your team or products. Arrange the pictures so that they tell the story. This format is particularly good if you have before and after photos, or you’ve worked closely with a client to develop what they need. However, not all blog pages are set up for pictures so remember to check with your web designer before you get too enthusiastic!
- Video blogging
Another idea for a visual blog is to embed a video on your blog page and include the same information in written format underneath it. This means that you’ve catered to people who love video as well as connecting with people who prefer to read. The written text will also give you a chance to optimise the video for a search engine – always a good move.
Copywriting services from Get Ahead
We hope you like our five brilliant ideas to liven up your blog! If you need some blogging support, our experienced copywriters would love to help. As well as writing the copy, they can give guidance on titles, subjects and formats to get the best results for your business. Contact your local regional director to find out more.