What's in a logo?


What's in a logo?

When you are starting up your own business there are so many things to think about; your company name, website address, tax and ownership status, pricing and product range.  Your logo or company identity is one of the things on a long list that can sometimes get overlooked.  Does it really matter?  It can be tempting to scrimp on this and simply use your business name or create something yourself but an expertly designed logo can move your business to an entirely more professional and successful level.

Getting your company logo right gives you the platform from which to brand all of your communications – your business cards, website, even your Twitter profile.  Using a skilled designer can ensure that you not only get a professional looking logo that truly reflects you and your business, but also all the correct software files you need to get those different business communications looking consistent and correct. 

When creating a new logo your designer will take into account all sorts of factors – your company personality and brand values, your industry and your competitors.  They will evaluate colours, fonts, supporting images and everything required to create your unique identity – including how it will be applied across your business.

Particularly when starting out a new business, we strongly believe that your logo does matter and it is important to spend time getting it right.  Once you have got it right, don’t forget to review it regularly to ensure it remains relevant and accurately reflects your business and its aspirations.

Our design VA Kate and the rest of our highly experienced VA team are here to help with designing your logo and any other aspect of setting up and running your business.  Please get in touch on 01483 332220 or email us at office@getaheadva.com to find out how we can help.  We pride ourselves on being the staff you don’t see, but the difference you do.  

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