LinkedIn can be an excellent marketing tool for your business. From simply posting updates to sophisticated advertising campaigns, there are a number of ways in which you can harness its’ potential.
One way you can use LinkedIn in your social media marketing strategy is through Text Ads. Text ads are a simple and easy way to get started with Linkedin advertising. You can choose the audience you want to reach, easily create your own ads, set your own budget – without contracts or long-term commitments. You only pay for the adverts that work – per click or per impression.
Text ads appear on the right hand side of a LinkedIn page and you can create them yourself using the step by step LinkedIn guide.
Here are our top tips to making your next campaign the most effective yet:
- Design an ad that really stands out from the crowd. Include a compelling headline, an interesting description and an image to help your ad deliver impact on a crowded page. Don’t forget to include an all important link to your website to find out more, including the right tracking information so you can measure the effectiveness of your campaign using website click throughs.
- Choose your target audience wisely. You can filter by all sorts of criteria including job title, job function, industry, geography, age, gender, skills, company name, company size and membership within specific LinkedIn Groups. As you select criteria Linkedin generates the size of your target audience, showing what sort of numbers your filters could be reaching. You can then adjust accordingly.
- Set a budget that works for you. Particularly if you are just trialling your first campaign, give yourself peace of mind by setting a daily maximum or total budget. Choose from cost per click (CPC) or cost per impression (CPM) options depending on your objective – whether it is driving people to your website for a specific reason, or simply raising awareness of your business.
- Measure, test and review. Use the LInkedIn Campaign Manager tool to track your impressions, clicks and overall engagement. Test different creative options – headlines etc to see which delivers the best results. Keep reviewing to see which is the most effective option for your business.
The great thing about LinkedIn and other forms of online, pay per click advertising is that you can keep a really tight control on costs. You can start small and then build it up as you learn more. You can quickly and easily optimise your campaign, as you discover what works for you and your business. You can get your campaign live in just a couple of minutes, without any outside help. Or you can ask a team of experts to do it for you.
Text ads are just one of the ways that you could be using LinkedIn to grow your business. But if the whole of LinkedIn is still a mystery to you then let our social media VAs Angela and Jenny unlock its potential. From completing your LinkedIn profile to running an entire prospecting campaign and scheduling content, outsourcing to us can enable you to get back to what you do best – running your business.
Please get in touch on 01483 332220 or email us at firstname.lastname@example.org to find out how our virtual assistant service can help. We pride ourselves on being the staff you don’t see, but the difference you do.