This Sunday is not only Mother’s Day but also the day when the clocks spring forward by one hour, marking the start of British Summer Time. Don’t forget to change your clocks!
Officially the time changes at 1am Greenwich Mean Time and Daylight Saving Time begins in order to maximise the light in the evenings. British Summer Time (BST) was introduced in 1916 and continues to this day, despite some debates in Parliament about moving to BST permanently. British Summer Time will end on the last Sunday of October which for 2014 will be the 26th October.
It might not quite feel like summer yet but the extra light can make a difference and for some businesses it can be a really positive one. Consumers sometimes tend to hibernate on cold dark evenings but lighter, warmer nights can bring people out to shop, eat and drink and exercise – benefitting all sorts of companies. Now might be the perfect time to encourage your customers to think ahead – summer starts on Sunday (at least officially!) so why not use the opportunity to create a new promotion to encourage your clients to be ready for summer?
Our team of experienced VAs can help you put together that Spring promotion – or even find the perfect Mother’s Day present if you are strapped for time and looking for something unique. Please give us a call on 01483 332220 or email us at email@example.com to find out how we can help.