Sunday 29th March is the start of British Summer Time when the clocks spring forward by one hour so don’t forget to change your clocks this weekend. Officially the time changes at 1am Greenwich Mean Time and Daylight Saving Time begins in order to maximise the light in the evenings.
British Summer Time (BST) was introduced in 1916 and continues to this day, despite some debates in Parliament about moving to BST permanently. British Summer Time will end on the last Sunday of October which for 2015 will be the 25th October.
It might not quite feel like summer yet but the extra light can make a difference and for some businesses it can be a really positive one. Consumers sometimes tend to hibernate on cold dark evenings but lighter, warmer nights can bring people out to shop, eat and drink and exercise – benefitting all sorts of companies. Now might be the perfect time to encourage your customers to think ahead – summer starts on Sunday (at least officially!) so why not use the opportunity to create a new promotion to encourage your clients to be ready for summer?
The change of time also marks a change of season and could be a good time to stop and think about your business.
- After the 6 months of autumn and winter is your business where you wanted it to be?
- What are your key priorities for the months ahead and do you have the resources in place to achieve them?
If not, now may be the time to think about how outsourcing might be able to help you achieve the growth targets you have set and ensure you maximise on the key upcoming sales period.
Our team of highly experienced VAs can help put together a growth plan for your business, as well as provide the support you need to achieve it. From simple telephone answering services to sophisticated email marketing and PR campaigns, we pride ourselves on being the staff you don’t see, but the difference you do. Please give us a call on 01483 332220 or email us at firstname.lastname@example.org to find out how we can help.