Many entrepreneurs and small businesses make networking an important part of their customer acquisition strategy. It stems from that vital first step of most sales models – raising Awareness.
For some, networking comes naturally but for others having to stand up in front of a big group of people and talk about yourself or what you do can be a terrifying prospect. There are lots of different types of networking meetings available so it is worth trying a few to find out those that suit you best – both in terms of the types of businesses there (and therefore potential clients) as well as the style of networking – the number of people there, how introductions work etc.
Whatever the style of networking, many have a one or two minute introduction, giving you the chance to tell others about who you are and what you do – either on a one to one, small group, or larger scale basis.
Here are our top tips for making the ‘one minute’ work for you:
- Plan what you are going to say – particularly if you are naturally less confident. Rehearse and use a script or notes if needed
- You don’t have to stand up or sit down just because everyone else does – if you do what feels more natural for you, your pitch will come across more confidently
- Always remember to speak up – networking rooms are often large and noisy and you need to make sure you get people’s attention
- Try and avoid using jargon – use simple English that everyone will understand. It’s better to get one simple message across than try and give too much information at once
- Don’t forget to mention the basics like your name and the name of your company – this will allow people to get in touch with you afterwards if they wish to.
If networking fills you with fear then there are other ways of raising awareness of your business through PR, Social Media, email marketing, cold calling and other methods.
Our team of highly experienced VAs can help so please feel free to give us a call on 01483 332220 or email us at email@example.com.
We pride ourselves on being the staff you don’t see, but the difference you do.