Image is everything. Or so it increasingly appears in today’s world. Everyone wants to look perfect and to have the shoes, clothes and accessories that make others look on with envy. But … would you put on your make up and do your hair on Monday and expect it to look good on Friday without maintenance?
The same is true in business. You can spend and spend on your whizzy website with its eye-catching imagery and oh-so-lovely logo. But it’s not enough to put a tick in the box and consider it a ‘job done’. To demonstrate that you care about it, and by inference also about your business and the product or service it supplies, your website needs to be kept up-to-date and relevant as well.
The biggest giveaway that a website is neglected is a news page where nothing has been posted for months. And the opposite is also true – a website with professionally written and genuinely interesting news pieces that are posted on a frequent basis reflects a business whose people clearly have their finger on the pulse.
If you would like any guidance or advice about the copy on your website please give us a call on 01483 332220 or email email@example.com