When people think of PR they often think about writing press releases. Of course there is much more to PR than just drafting news stories, but it certainly is a vital part of what PR can do for your business, and the right press release sent to the right people at the right time can have a massive impact.
- Writing press releases is also something that small business owners can do themselves to try and increase awareness of their business so if you are thinking about tackling one then here are our top tips for getting it right:
- Write about the right things and ensure what you are writing about is newsworthy. It might seem obvious but you need to write a press release that is interesting not just to you but also to the audience of the people you are sending it to. There’s no point wasting your time in writing about something that simply isn’t interesting enough, new enough, or different enough to get featured.
- The right length – this will of course vary from publication to platform but before you send a press release to someone do your homework to look at the average word count of the articles they generally publish and tailor what you send accordingly. For your local business press you may need to keep it short and snappy but for a blogger they may be looking for more depth and analysis. If unsure, stick to less is more – highlight the key, interesting points in as few a words as possible and advise that you can always supply more information if needed.
- Use the right language. Beware of jargon – if you are writing for a technical publication then it may be fine but in general you need to write in plain English and in language that all readers can understand.
- Accompany it with the right images. Images need to be interesting, engaging and relevant to the press release you are sending out. Ensure they are in the right format (large enough for print, but not too big to email) and that they are clearly labelled – particularly if they feature people.
- Sent in the right way – research who you are sending the press release to and tailor your approach accordingly, using social media, email, telephone or a combination to get the best result and to take into account their personal preferences.
If you’re not quite sure where to start with PR as a whole, let alone press releases, then our experienced VAs are here to help.
We can deliver an entire PR service, from writing a PR strategy through to drafting press releases, issuing them to relevant press and forwarding coverage through to you.
Please get in touch on 01483 332220 or email us at firstname.lastname@example.org. We pride ourselves on being the staff you don’t see, but the difference you do.