Have you heard of Buffer? This is a really useful, efficient solution for sharing on social media; sharing helps your business establish and enhance its online identity. When you find something on the web that you’d like to share, with one click of the ‘Buffer’ button you can arrange to distribute it – via Twitter, Facebook, Linked In, or Google Reader – either straightaway, or later. Add articles, pictures, videos and links to your Buffer, and it automatically shares them for you throughout the day, all from one source.
This is particularly handy for scheduling your content-sharing in a way that suits you – and also so your sharing can be spread out, rather than flooding your followers with everything, all at once, which makes them far less likely to read it. Engagement is crucial if you want to turn followers into revenue, so it’s important that your followers actually pay attention to the content you’re sharing, rather than feel overwhelmed by it.
Buffer also tracks results, and analyses everything you share in terms of likes, responses, re-tweets, etc. The basic Buffer is free, and it integrates with other apps, browser extensions, and mobile apps.
There are no ‘short-cuts’ to succeeding on any social media platform where engagement is key – but tools like Buffer can help keep your online business life organised, balanced, and on a path for success.
What else could you be delegating to save time and stay focused? Contact us for more ideas.