Brochures are a great way of telling prospective customers about your products and services. From A4 standard booklets to pocket size guides with metallic finishes there are many options to make sure your brochure really stands out and leaves a lasting impression.
Here are a few of our top tips for getting your brochure design right:
- Copy is king. Make sure the words you use are easy to read and really make sense to your readers. Sometimes less is more!
- Size matters. If you need to communicate a lot of text A4 may be the best option, but if you are able to be more image heavy an A5 or even A6 may be more effective. Then there are square formats, DL, standard, accordian and other fold options to choose from. Think about which option best suits your messages, your image and your business. Consider postage costs if you will be sending your brochure out: just one centimetre difference can mean a significantly increased mailing cost
- Make a visual impact. Use of colours, images, caption boxes etc will all ensure your information is portrayed in a visually appealing way that your readers will want to pick up an engage with
Kate our Design VA has extensive experience of all aspects of design including brochures and can help you put these tips into practise.
Please give us a call on 01483 332220 or email firstname.lastname@example.org to discuss how she can develop something that can sell your business effectively and help you bring in new customers.