E-newsletters were once heralded as the future for business communications. Suddenly here was a cheap, fast and efficient means of connecting with your clients and customers. Not only could it save on expensive printing and postage, you could even measure the results of its' success through open rates, click through rates and other metrics.
For some businesses this is still true. Email can be a great way of reaching out to your customers and allowing you to communicate effectively things like short term discounts or bite sized pieces of information on a weekly or daily basis. However some businesses are returning to more ‘traditional’ values by recognising that in making the effort to produce something tangible for your customers you are delivering something of greater value. These printed newsletters do not have to be lengthy. A folded A3 sheet can give you 4 sides of A4 which filled with the right copy, images, content and typography can engage your customers, demonstrate the strengths of your business and position you as an expert in your industry.
Whether you choose email or print to deliver your newsletter creating engaging, dynamic content that your audience will want to read and that meets your strategic objectives is the key.
For help with either an e-newsletter, printed version or any other aspect of communicating with your customers feel free to contact our Email Marketing or Business Development teams today on 01483 332220 or email firstname.lastname@example.org