We all know that we should be writing blogs for our websites. Blogs not only help with our Google search rankings but they also allow us share more about our businesses with our clients and customers, to keep them up to date with what’s happening and to allow us to showcase our expertise. As part of an overall communications strategy blogs enable us to be dynamic, evolving and closer to our customers than ever before.
One step on from your own blog is guest blogging on other sites. Guest blogging enables you to spread your reach further than just your own blog and your own website or social media audience. Just like you, there are thousands of websites out there looking for great content for their readers. Could you help? Guest blog posts are definitely not sales pitches, but if you have something you feel that may be useful to readers of another blog or website then why not contact them to see if they may be interested? You may be surprised by their positive response.
Have you thought about inviting people to guest blog on your website too?
Rather than scratching your head for content every week, consider that there may be people out there, just like you, with helpful information for your readers. Why not contact them and ask if they would like to be featured on your blog? Again you may be surprised by their positive response.
The most important thing to remember is the users of the blog or website. All they want is useful and relevant content, and if you can generate that by writing blogs yourself, guest blogging on other sites or inviting people to guest blog on yours then the user will benefit, and so should you.
If you need help with any aspect of blogging our experienced blog writers and our PR professionals are on hand to help provide content in a cost effective way to raise your profile online. Why not give us a call on 01483 332220 or email us at firstname.lastname@example.org to find out how we can help?