Many business owners spend considerable amounts of time and effort on developing new branding, or rebranding their businesses. Resources are poured into the finer details of colour, typeface, size and symbols, ensuring that everything is perfect. But where many businesses fall down is the implementation of that branding.
In order to maximise the return on investment in branding you must ensure that your brand is presented correctly and consistently at every consumer touchpoint. From uniform to USB sticks, email signatures to envelopes, business cards to building signage, every single time an internal or external customer comes face to face with your brand it should reinforce the same message, strengthening their connection with your company.
To enable this to happen all good designers should prepare a logo guidelines document or ‘Brand Bible’ – giving all the information required about what colours and typefaces are required for your logo and any supporting material, as well as examples of what can and cannot be done with logo. By investing time in this document you should ensure any material produced is correct and adds to your brand presence, rather than detracting from it.
The last ingredient required is attention to detail and a tenacity to see the project through and get things done. Particularly in a rebrand, consistency can be expensive as it may mean disposing of items with the old branding on them. But in order to make any rebranding a success, it must be coordinated and delivered. It must become a true reality living across every aspect of your business – not just a nice marketing project and a new picture on a business card.
Our design VA Kate and the rest of our highly experienced VAs are here to help with any aspect of branding, rebranding or running your business. We take on the tasks you don’t have time to do, don’t have the skills to do or simply don’t want to do.
Please get in touch on 01483 332220 or email us at firstname.lastname@example.org. We pride ourselves on being the staff you don’t see, but the difference you do.