Many business people feel that they ought to have a Blog on their website but they often are not sure how to write one. Having a blog is like all social media -– if done strategically and successfully it can be a vital tool to develop your business which can help attract prospects, develop relationships with existing clients and customers and improve your Google search rankings.
Here are some of our tips to create a successful business blog:
- Write regularly. It doesn'’t have to be daily or weekly, but if your blog hasn'’t been updated for months that doesn'’t send a good message about your business
- Write relevant content. Think what your customers might want to know about. If you are an accountant perhaps changes in tax laws or the start of a new tax year would be relevant topics for your audience, as well as demonstrating that you are an expert in your field
- Share your posts. Tell people you have posted a new blog -– via email, Facebook, Twitter, LinkedIn etc.– People might not be visiting your site everyday, but they may still be interested in your post. Enable users to share your posts themselves via social networks by including social sharing buttons on your blogs. – The more people see your content the better!
- Keep it targeted. Aim to have blog post titles up to 70 characters so Google can read them and ensure your business keywords are included.
See the benefits of a business blog, but don'’t have time to write it yourself? Give our marketing team a call to discuss how we can write posts for you and leverage this strategic tool for your business.