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What does it take to be a great entrepreneur?

What does it take to be a great entrepreneur?

This week is Global Entrepreneurship Week and 35,000 different events are planned across 125 countries to celebrate entrepreneurship. The worldwide event will highlight the significant contribution that entrepreneurs make to our world as well as challenge and inspire future entrepreneurs.

Why size really does matter for PR images

Why size really does matter for PR images

Journalists are busy people, bombarded with story ideas and press releases every day. For your news story to stand out and get noticed it needs to get many things right – be relevant, specific, interesting enough, with a catchy headline etc. It also needs to have the right images. Not having the right images can make or break that once in a lifetime opportunity to get your brand featured across the local, national or even international news.

How to write the perfect press release

How to write the perfect press release

When people think of PR they often think about writing press releases. Of course there is much more to PR than just drafting news stories, but it certainly is a vital part of what PR can do for your business, and the right press release sent to the right people at the right time can have a massive impact.

Do you want to understand the dark side of PR?

Do you want to understand the dark side of PR?

The UK Entrepreneur's PR experts, Get Ahead VA client Marvellous PR have recently launched a toolkit which gives businesses all the skills and knowledge they need to do their own PR and get the fantastic, free, third party endorsement for their products and services that they are looking for. http://www.marvellouspr.co.uk/pr-resources/

Can you write a good story?

Can you write a good story?

Every business has a story to tell. It could be the story of how your business started or its founder. It could be the story of a new product launch or a new client won. It could even be news of an awards win, a charitable event, a working partnership or a new member of the team. Businesses are full of stories that they should be sharing with their audience and writing a good press release is the first step to doing just that.

Is image really everything?  Use the power of PR in your business

Is image really everything? Use the power of PR in your business

You only need to observe the current ‘`Kate'’ effect to see the power of PR. Every dress the Duchess of Cambridge wears is immediately sold out with a long waiting list as consumers want to ‘cash in’ on her style and dress like royalty. The right person recommending your product or service can be highly effective and far outweigh advertising or other forms of marketing when looking at return on investment.




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